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Jean-Charles BENOIT

PARIS

En résumé

> > > Expertise in Sales & Marketing for Cosmetics: Over 7 yrs of experience, building brands in strategic markets
> > > Strong Finance background: Total of 3 yrs of experience in Finance/Controlling, in multinational companies
> > > Deep knowledge of Middle-East markets: More than 8 yrs of experience in the ME, with leading luxury brands

Mes compétences :
Audit interne
Gestion de projet
Budget et Controlling
Finance d'entreprise
Management
Marketing
Sales
Brand management

Entreprises

  • Burberry - Senior Account Manager - Beauty (Middle East)

    PARIS 2015 - maintenant - Responsible for GCC region, reporting to General Manager EMEIA Beauty in London
    - Leading Burberry ME Beauty team of 3 people (Commercial, Marketing, Training)
    - Driving commercial, marketing (ATL & BTL) and training strategies for the region
    - Heading strategic projects: makeup 360 taskforce, niche fragrance collection launch
    - Identifying and capturing new growth drivers for the ME (markets, channels, products)

    > Restructured ME Beauty business and transitioned from sell-in to sell-out model
    > Accelerated Brand elevation: established flagship locations, reduced depth of fragrances distribution, pushed new icon products, repositioned make-up, prepared niche frag launch
    > Recruited and developed local Beauty team to strengthen regional presence & relevance
    > Delivered 15/16 and 16/17 turnover targets & increased market-shares in Sephora (x1.7)
    > Successfully planned & executed 3 major commercial fragrance launches in 18 months
    > Negotiated new distribution agreements & reinforced control over local A&P budgets

  • Guerlain - Area Manager & Key Account Manager Sephora (Middle East)

    Levallois-Perret 2010 - 2015 - Managing UAE & KSA markets and additionally Egypt & Lebanon from May2014
    - Leading commercial, trade marketing, merchandising (counters) and training strategies
    - Fully controlling local A&P budgets and responsible for the entire P&L of the accounts
    - Negotiating directly with key retailers: sales targets, trade plans, locations, stock
    - Participating to the strategic transformation of business model in KSA (joint-venture with local partner) & in charge of the change of commercial structure
    - Managing Sephora account for the entire GCC: commercial terms, trade marketing plan, staffing, training actions, gondola locations, assortment and stock coverage

    > Developed UAE & KSA retail sales, increased market shares in Sephora & PG UAE
    > Over-achieved operating profit targets for UAE in 2010, 2012 and 2014
    > Negotiated & implemented new price structures (A&P take back) for UAE and KSA
    > Negotiated & executed 3 year regional partnership agreement with Sephora ME

  • Guerlain - Financial Controller (Middle East)

    Levallois-Perret 2008 - 2010 - Monitoring full P&L and responsible for annual budgets & bi-weekly sales forecasts
    - Managing one Commercial Assistant in charge of customers operations

    > Achieved regional operating profit targets in 2008 and 2009
    > Enforced new process of control for A&P budget spending done by distributors

  • Solvay - Internal Auditor

    Paris 2008 - 2008 - Audit of Indian affiliate & transversal processes (R&D costs allocation, industrial safety)

  • Philips - Financial Controller

    Suresnes 2006 - 2006 - Taking part in monthly closing process & coordinating SOX controls implementation

Formations

Réseau

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