Field Marketing Manager au sein de la société Red Bull depuis Juillet 2013
Mes compétences :
Créativité
Vente
Communication
Relationnel
Commerce
Rigueur
Relation client
Sponsoring
Entreprises
Red Bull
- Field Marketing Manager
Paris2013 - maintenant1. Sports & Culture
• Maximize a strong ROI by creating and supporting key events/scenes/marketing opportunities
• Activate Red Bull Athletes, Events and Properties
• Identify relevant scenes for the market through opinion leaders and build a sustainable relationship with local authorities to facilitate the execution of Red Bull marketing activities.
• Develop new ideas with a local network
2. Communications
• Set the market communication strategy and desired for national programs and regional priorities and local branded events.
• Prioritize resource allocation in relation to media outcome to ensure maximum ROI.
• Deliver local media output for Red Bull programs, athletes, projects and events.
• Build solid relationship with local media outlets including general market, key scene focused and campus media (TV, radio, print, web and new media).
3. Consumer Collecting: Wings Team and SBM Program
• Ensure the Wings Team Program engages new users and drives trial to expand the consumer base.Collaborate with sales counterparts and utilize well-trained Student Brand Managers (SBM) as a work force for events and projects.
alignment.
• Set clear goals together for the Wings Teams and SBM Program to ensure the implementation of the strategic focus in market.
4. Identify and selectively support collaborative sales and marketing opportunities
• Work in conjunction with the area sales team to ensure that marketing initiatives and programs are leveraged across the sales channel and the brand image is brought to life within the On Premise environment and with key distribution partners and customers.
• Actively participate in meetings with local sales team to align marketing & sales strategies.
5. Management & Administration
• Develop field marketing plan and budget in close collaboration with national specialists.
• Manage expending, budgetary authorization and other administrative direct report responsibilities for On premise manager
Posterscope Agency
- Directeur de Clientèle
2010 - maintenant-Réflexion et élaboration des stratégies de marketing opérationnel : évènementielle, street marketing, shopper marketing.
-Rédaction et présentation des recommandations
-Commercial : Relation & développement clients / Optimisation budgétaire. Réalisation d’un CA de 5,4 Millions d’euro en 2011 (+12% Vs 2010)
-Management : 7 personnes (Chefs de groupe & Responsables de clientèle)
-Clients / Budgets : Inpes (Activation terrain depuis 2008) ; General motors (Lancement Meriva 2010) ; Nokia (Plateforme BTL Nokia N8) ; J&J (Dévellopement nouvelles stratégie Sampling ) ; BMW (Lancement France nouvelle BMW Serie 5, Lancement Belgique nouvelle BMW Série 1)….
-Grand Prix Stratégie & Trophée Marketing magazine de la meilleure stratégie évènementielle pour la campagne Inpes Nutrition Signalétique Urbaine en 2011
Posterscope (Groupe Carat)
- Responsable cliente
2008 - 2010En charge des actions de communication "Out of Home" (Affichage, Sampling, Event...) j'ai pour principales missions de conseiller et d'accompagner mes clients dans leurs stratégie de communication Hors-Foyer.
Je dispose actuellement d'un portefeuille client riche et diversifié que j'ai su depuis début 2008 fidéliser et optimiser. (Volume d'affaire en croissance de 23% en 2008 Vs 2007).
Carrefour
- Manager Packaging
Massy2007 - 2008Gestion des projets Packaging aliméntaires Sucrés et salés de l'ensemble des marques du groupe Carrefour (Carrefour, Champion, Saxo...)
