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K3 Media
- Director - Consulting Services
2012 - maintenant
► Business Development for the web agency
► Managing the Consulting Services Department including employees in analytics, SEO, SMO and consulting
► Developing useful executive training for partners and the general public
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LoyaltyOne (Air Miles), a division of Alliance Data
- Partner (Manager)
2011 - 2012
► Lead a team of analysts on the Jean Coutu and RONA accounts for the AIR MILES Reward Program.
► Recruit and build a team of consumer intelligence analysts.
► Support the development of customer-centric loyalty strategies and underlying trends providing input into developing the measurement to support the retail sponsor strategies.
► Support the development of the promotional effectiveness and assortment optimization analytical solutions.
► Develop retail measurement plans and KPIs based on the campaigns scope and ensure the campaign objectives link back to overall objectives.
► Build up analytic plans for retail sponsors, plan timetable and communicate deliverables for key stakeholders.
► Implement customer segmentation and SAS/SQL programming efficiency strategies.
► Accountable for ensuring that the campaign occurs as planned (time, scope, quality) ensuring budget constraints are being taken into account against the financial forecast (miles, dollars).
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EBB - HEC Montréal
- Instructor
2007 - 2008
► Presented 6 conferences in Strategic Internet marketing to an audience of 5 to 30 practitioners of small-to-medium enterprises (SME).
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HEC Montréal
- Founder, Coordinator & Lecturer
Montréal
2007 - 2010
Founder, Coordinator and Lecturer for the “Electronic Marketing” (3-104-09) course at the B.B.A. level:
► Created the course from scratch and had fun in the process.
► Received nearly perfect evaluations (Evaluation F2009: 3.96/4.00 & Evaluation W2010: 3.94/4.00).
► Invited renowned guest speakers who are also close connections.
►The course had a 15-person waitlist in W2010, capacity was 45 students
Lecturer for the “Strategic Market Analysis” (2-115-97) course at the B.B.A. levelÈ
► Improved the content of a mandatory course by adding analytical tools such as Google Insights for Search.
► Received top quintile evaluations (Evaluations F2007: 3.60/4.00 & F2008 3.54/4.00).
► Managed classes of respectively 50 and 55 students.
Type of teaching: Structured, trendy, intellectual, practical & funny.
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RBC Financial Group Chair in E-Commerce at HEC Montréal
- Consulting Researcher
2006 - 2011
► Conducted scientific projects related to online marketing in collaboration with J. Nantel and S. Sénécal.
► Developed useful and sustainable scientific research tools to improve satisfaction and profitability.
► Participated at the coordination of research projects in online marketing with the partners (Government of Quebec, Astral, Belair Direct, YOUge).
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Maîtrise Conseil
- Vice-President
2006 - 2007
► Leveraged the value of start-up clients (i.e. Aqua Ovo, Les Fromages du Verger).
► Supervised and conducted consulting projects in quantitative and qualitative research (new product development methods, focus group supervision, market research, survey analysis, documentary research, etc…).
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Freelance
- Senior Consultant in CRM + Database Marketing + Web Analytics
2005 - 2012
► Developed successful relationships with clients using a client-centric approach.
Services Offered:
► Online Strategic Marketing (Strategic Planning, Web Analytics, Search Engine Optimization (SEO)).
► Strategic Marketing & CRM programs (Campaign measurement, Segmentation, Assortment Optimization).
► Data Mining (i.e. Predictive Analysis & Classification Methods (CART, Neural Nets, SVM).
► Advanced Marketing Research Methods (Scale Measurement, Survey Analysis).
Selective list of clients:
► Private Sector: Procter & Gamble, Astral, Bell, Sopexa, Sports Jerseys Canada
► Public Sector : Quebec’s Casinos, Government of Quebec, FTQ, Centre Hospitalier Universitaire (CHU) Sainte-Justine
► Events : Rendez-vous du Cinéma Québécois, Jeux du Québec
Sample of consulting projects:
► Quebec’s Casinos: Mentored and proposed statistical analyses to improve the targeting offers related to the loyalty CRM program.
► Bell: Developed a conjoint analysis model to improve the bundle offering to business partners.
► Astral: Analyzed and proposed SEO recommendations to improve website visibility and overall branding.
► Government of Quebec: Developed a service quality scale to improve the quality of all governmental websites.
► Sports Jerseys Canada: Proposed strategic recommendations to improve website optimisation, CRM and SEO strategies (Profits rose 553% from February to August 2011).
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Minister of Economic Development, Innovation and Export Trade (MDEIE)
- R&D Analyst
2004 - 2004
► Conducted statistical analysis in industrial R&D
► Analyzed more than 175 projects related to tax credits in R&D precompetitive research.
