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Jean-Michel BERNARD

VILLEMOMBLE

En résumé

Mes compétences :
Anglais
Bilingual
COMMERCE
E commerce
E marketing
E- Marketing
indesign
Marketing
Microsoft Excel word
Project Management
Market research
Bid Management
budgeting
Yearly forecasting
Strategic Development
Microsoft Office
Microsoft Excel
Keyword bid management
International Campaigns management
Client Liaison
Budget Management
Adobe Photoshop
Adobe Indesign
Adobe Illustrator
Adobe
Ad copy development
Accounts administration

Entreprises

  • Manning Gottlieb - Search Account Manager

    2014 - maintenant Digital and Planning Agency

    Search Account Manager
    * Budget Management ;
    * Develop and maintain strong relationships with clients and agency partners ;
    * Project management and account optimisation ;
    * Search & YouTube Campaigns management ;
    * Regular Reporting (Weekly, Monthly and Quarterly Business Reviews) ;
    * Integration of paid search and YouTube within wider communication campaigns ;
    * Implementation of European led campaigns ;
    * Development and implementation of paid search strategies (advanced audience strategy with RLSA/DFSA, Customer match and Google Analytics remarketing lists) ;
    * Management and development of Paid search assistants ;
    * Yearly forecasting and budgeting ;

  • Neo@Ogilvy - Search Account Executive

    2013 - 2014 Digital and Performance Agency
    Search Account Executive
    * International Campaigns management
    * Accounts administration/Optimisation
    * Bid Management
    * Day-to-day client contact ;
    * Coordination of European search campaigns cross strategy (UK, Spain, Italy, Benelux, Germany, Nordics, CEE, France) ;
    * Weekly/Monthly Reporting
    * Strategic Development of new opportunities ;

  • iCrossing UK - Junior Paid Media Analyst

    2012 - 2013 Digital Marketing Agency specialized in search engine marketing
    Junior Paid Media Analyst
    * Ad copy development: creation and edit of ad copies for multiple clients ;
    * Account Optimisation (Keyword building, landing page check/testing, ad ranking etc.) ;
    * Keyword bid management ;
    * Analysing performance of campaigns with weekly/monthly reports ;

  • Altavia - Digital Project Coordinator

    Saint-Ouen 2010 - 2011 Advertising agency specialised in publishing services
    Digital Project Coordinator Junior (internship)
    * Project management: Development of 2D code reader application for iPhone and elaboration of a marketing strategy for this solution ;
    * Market research: on the 2D barcode industry in Europe ;
    * Web Analytics: Daily reporting of website traffic statistics using Google ad tools ;
    * Creation of brochure content for client meeting ;

  • AATO - Assistant Marketing

    2009 - 2009

Formations

  • University Of East London (London)

    London 2011 - 2012 Master of Science International Marketing

    Modules: International Marketing Strategy, Integrated Marketing Communications, Consumer behaviour and market research, Critical Perspectives in Contemporary Marketing.
    Dissertation topic: e-Consumer behavior a cross cultural approach - Made in UK or Made in China what is the difference?

  • American Business School Of Paris A.B.S.

    Paris 2006 - 2010 Bachelor of Business Administration

    Modules: Advertising, Global Marketing, Events marketing, E-Commerce, International and European Law, Economics, Corporate Finance.
    I have a passion for travel, I enjoy discovering new countries and new cultures, I have travelled to North America (USA and Canada), Europe (France, UK and Spain), Africa (South Africa) and to the Caribbean (Haiti, Cuba and Dominican Republic). I enjoy socialising an

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