Paris
Since May 2010 Asia Marketing Manager, Burt’s Bees (US Natural Personal Care Brand), based in HK
• Develop Asia Marketing Plan based on Global Marketing Strategy and market data
• Plan & execute the Marketing activities in 8 countries in Asia with Distributors (PR, Interactive Marketing, POP..) and co-invested in PR events, sampling, gifting and merchandising, etc; Created regional specific displays & thematic animation.
• Market analysis; trends & competitors activities watch; regular report to HQ.
• Provide insights & feedback on the new product developments
• Brand & product training to trainers and beauty advisors
Oct. 2008 – May 2010 Sales & Marketing Manager, Gaia Health & Beauty, HongKong
• Launch of Perfect C Breast Enhancer (supplement) in Asia: prepared the launch plan (price positioning, distribution channels…) and the trade shows (Cosmoprof & Beauty Salon trade shows); developed posters, brochures and a dedicated website…
• Contact potential partners, negotiate, & select distributors in each country; sales follow-up and distribution expansion.
• Recruit users, build testimonials, get endorsement and prepare the launch pack.
• PR & communication: generate word of mouth, identify opinion leaders, sponsor events & contact the journalists to get press coverage; very successful viral video that got more than 5 millions views in 2 months!
March 2007- April 2008 Marketing Manager, Piaget Asia Pacific (Richemont Group), HongKong
• Strategic planning for both travel retail and domestic markets: elaborated, executed and followed up the regional marketing plan; Defined regional prices for watches, jewellery and accessories.
• Plan and follow up marketing activities for product launches; controlled the budget.
• Animated the Retail and Wholesale through exhibitions, displays & promotion.
• Business analysis & product development in liaison with International Marketing.
• Customer service: adjusted the tariff; resolved complaints and followed VIP cases.
• CRM: sent invitation to the clients in the database and organized the Private Sales.
April 2005- Feb 2007 Chief Representative of Roullier Group in Shanghai, China
• China Business Development Manager for Biotech Marine (cosmetic active ingredients) – study the Chinese cosmetic market, and initiate the growth.
- Distribution : selected 2 new distributors and trained their sales force.
- Products : proposed star products and adapted their marketing positioning.
- Key Accounts : visited important clients (including beauty salons) and helped them on the marketing.
- Communication : created advertising and published articles for Chinese professional magazines ; contacted journalists for PR purpose; organize events (seminar, salon…).
July 2001- April 2005 L’Oréal Paris, Clichy, France
Marketing Product Manager for Hair Care, Styling and Hair Color products - Asia
• Defined and applied brand strategy: positioning, media investment, and profitability…
• Planned product launches, briefed the R&D, created packaging and ensured stocks.
• Recommended ways to launch products and to maximize potential: distribution, merchandising, ordered quantities, media plan, risk of “out of stocks”…
• Reported on launch status and related activities; communicated “best practices”.
• Managed brand portfolio: studied market needs and trends; followed sales evolution and competitors’ activities; optimized product range.
Aug. 00 – June 2001 AT Kearney, Paris, France - Business Analyst in Strategy & Management
• Cut automotive sourcing costs by 11% & analyzed the fresh keeping materials market.
Nov. 1999 – Feb. 2000 L'Oréal Paris France, Clichy, France - Assistant Product Manager for Styling products
Participated in launching a new sub-range. Analyzed sales, created sales arguments and POS materials.
Mes compétences :
Chine
Commercial
Cosmétique
Marketing
