Jerome JOIRE

En résumé

Entreprises

• Sport 2000 - E-Marketing Manager

  Egly 2011 - maintenant - Supervised employees.
  - Design and implementation of the digital strategy for the group (600 shops to connect).
  - Responsible for P&L of the online ski rental business.
  - Responsible for all online marketing, ad design, development, placement and ROI analysis.
  - Developed creative online tools and collaterals dedicated to our 210 ski shops in resorts.
  > Significant increase in turn over and profitability for the online ski rental business.
  > Design of a global solution that supports multi stores and provides online booking facilities.

• AIG Europe - Regional e-Commerce Manager

  COURBEVOIE 2006 - 2011 Supported senior management in the application of the online initiatives, so as to translate strategy into executable plans, and results.
  2010-2011
  Played integral role in online development activities for 13 countries, providing proactive support and solution that delivered profitable as sustainable improvements:
  - Insurance certificates on demand.
  - Direct selling of travel and accident and health coverages.
  2006-2009
  Web design, deployment and business monitoring of a broker extranet
  providing full-cycle insurances services dedicated to small and medium enterprises.
  - Designed and implemented the broker extranet.
  - Provided direct support to the Marketing Officer to develop online documentation for training and marketing purposes.
  - Planned and carried out regional market research and performance report for a better monitoring of the online experience and customer relationship (customer care, visit to broker).
  > Extranet deployed in 3 countries (France, Italy, Spain) delivering world class services and flexible packages that better suited customer’s needs.

• MAIF - E-Business Manager

  NIORT 2004 - 2006 Responsible for creating storefront for distributing personal and life insurance products.
  - Supervised employees.
  - Designed and implemented the most visited website in France for quoting and underwriting insurance policies.
  - Communicated with customers, management, and internal departments to coordinate overall marketing effort in accordance with corporate goals.
  > Significant increase in online quote (+30% a year)

• Yves Rocher - Wolrdwide e-Commerce Manager

  Issy-les-Moulineaux 2000 - 2003 Proven ability to develop highly effective and measurable strategies to drive revenue growth, build market presence, increase customer acquisition, and expand brand awareness for Yves Rocher’s Group, including the brands Yves Rocher, Dr Pierre Ricaud, Daniel Jouvance, Petit Bateau, Françoise Saget.
  - Supervised employees.
  - Design, consolidation and sharing of processes and solutions supporting the whole online stores.
  - Responsible for P&L.
  - Responsible for all online marketing, ad design, development, placement and ROI analysis.
  - Paid search engine listing development, optimization, administration and ROI tracking.
  > Increased online sales 700% with visitor traffic growing 175% in a 3 years period.

• La Française des Jeux - Product Developer

  Boulogne-Billancourt 1992 - 1999 In charge of innovating games and promotional materials.
  - Designed and implemented the 1st corporate site providing news, product information and draw results (Loto, Loto Sportif and Keno).
  - Established game design, pricing, and programs.
  - Developed creative online tools and collaterals dedicated to the network (45.000 points of sales).
  > More than 90% of customers transferred from the Minitel to the Internet in a 2 years period.

Formations

• Université Paris Dauphine Master MTI

  Paris 1989 - 1989

• University Aix-Marseille II

  Aix En Provence 1988 - 1989 Master