Jerome JULLIEN

En résumé

Entreprises

• SIMA Sport System - Global Brand and Marketing Director

  2019 - maintenant As Global Brand Marketing Director, I lead a group of marketeers based in our Innovation Hub in Beaune (Bourgogne in France).
  Motorbike / premium brand specialist with a wide-ranging experience in marketing and sales: brand management, market intelligence, marketing planning, market research, branding & identity, customer lifecycle management, digital marketing, distributors management.
  Both business and technical educational background.
  
  Responsibilities:
  • Develop and control global Mash Motors brand and brand communications based on market and consumer insights
  • Work closely with the Royal Enfield global office to support French deployment, as well as brand health and activity monitoring.
  • Drive purpose-driven brand communication for Moto Morini, Gasgas, Hyosung, Access-motor, Fantic E-bikes and support strong localization across key markets (France, Benelux,…)
  • Drive launch of new web platform and integration with e-commerce
  • Develop global digital and brand marketing capabilities
  • Manage budget and P&L
  • Develops the marketing toolkit, including launch communication, PR/influencer plans and development of support materials. Deploy toolkit to regional markets as needed.
  • Develop all go-to-market strategies to ensure trial and awareness.
  • Drive consumer and brand marketing perspective in SIMA global leadership team.
  • Collaborate with all cross-functional partners to bring the launch to life, especially with all field partners.
  • Build process improvements and develop product ideas to improve the overall customer experience

• Domino Printing Sciences - Head of Global Marketing Operation

  2015 - 2019 • As a senior manager of integrated marketing at Domino, I’m responsible for developing and executing on all lead generation campaigns and program to support customer acquisition, revenue, and branding objectives.
  • Propose new marketing processes and procedures in alignment with the Domino Way
  • My responsibilities Integrated marketing planning and execution: Customer segmentation, database marketing, multi-touch campaign development, direct mail, lead nurturing, lead conversion and overall lead-to-revenue pipeline performance management and acceleration.
  • Manage day-to-day worldwide lead operations: provide visibility and management on all inbound and outbound leads by maintaining regular lead scoring, dashboard updates, trending and analytics.
  • Power user experience with CRM platform: salesforce.com and marketing automation such as SalesGenius, Marketo , Pardot.

• Domino Printing Sciences - Head of Digital Marketing

  2011 - 2015 As Head of Digital Marketing for Domino Printing Sciences PLC, I'm able to lead and inspire a digital marketing team, ensuring that a clear strategy is produced and implemented in line with overall business objectives.
  
  I define and deliver the online marketing strategy for Domino to achieve double-digit traffic growth across all channels
  
  Responsibilities
  
  • Forward plan and manage traffic acquisition, ensuring priorities are aligned with the marketing calendar, taking into account commercial impact of changes.
  
  • Take full responsibility for driving forecasts, metric reports, stakeholder management and to reconcile customer needs with business aims.
  
  • Review market analysis, data and customer research and make recommendations and changes.
  
  • Define key touch points for social media to drive customer engagement and interaction.
  
  • Take responsibility for managing and coaching managers and team members
  
  • Use Knowledge and experience of web analytics and data driven marketing to improve ROI
  
  • Show and expertise in Social Marketing to drive the potential of the relatively new channel
  
  • Utilise multiple data sources to improve ROI across marketing channels
  
  • Show expertise of managing in house creative and technical teams and external 3rd parties
  
  • Innovate in the mobile sales presenter environment

• Domino Europe - Directeur Marketing Europe

  2009 - 2011 Responsible for organising Domino Printing events in key European
  markets. This involves liaising with local teams to agree agenda, event content
  and potential speakers, identifying suitable venues, management of the
  invitation process, attending all events.
  • Develop a strategy to support our presence at industry events in key markets.
  Work closely with local markets to ensure we gain maximum value from the
  external events in which we participate
  • Manage the awards programmes in which we participate.
  • Develop a case study programme to deliver approved customer case studies
  that can be used across all markets
  • Share relevant centrally purchased information sources with local markets to
  generate increased awareness and usage
  • Develop required marketing collateral to support local market activities
  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
  • Monitor and report on effectiveness of marketing communications.

• Domino Marquage - Country Brand Marketing Manager, France / Directeur Marketing France

  2004 - 2009 Support the development and implementation of brand strategies, insights and the country messaging framework, to communicate a compelling value proposition for current and prospective users in France.
  Collaborate with sales, product and operations functions to develop and execute brand marketing campaigns and plans.
  Assist in the management of creative and media agency partners to ensure we can scale marketing capabilities in line with growth plans.
  Enable and support localization, ensuring all marketing activities feel local and personal; articulate market nuances for teams who aren’t familiar with the market.
  Manage and track brand marketing budgets and ensure effective budget utlization.
  Ensure timely and appropriate communications and enablement on marketing programs, campaigns and resources to internal teams and key stakeholders.
  Manage analytics and reporting for France brand marketing activities working closely with the Group Marketing team.

Formations

Pas de formation renseignée

Réseau

• Christophe BAUDEMONT

• Daniel JACQUES

• Eric GUERRIERO

• Frédéric ALLARD

• Lucie HACQUIN

• Stéphane TANGUY

• Thibaut ALLIMONIER

• Thierry BARBANNEAU