The MarkeTech Group
- IT Manager
2012 - maintenant
The MarkeTech Group (TMTG) is an international marketing consulting firm exclusively dedicated to the healthcare industry. TMTG is a leader of primary voice of customer (VOC) research. Our expertise includes both qualitative and quantitative methodologies.
The MarkeTech Group serves clients worldwide, ranging from start-ups to Fortune 100 companies, in an array of vertical markets within the medical industry, including: Medical Imaging, Pharmaceuticals, Biotechnology, Device & Diagnostics, Healthcare IT.
My primary focus is to develop, improve and/or customize specific IT solutions for TMTG’s activity. It includes applications and software development for TMTG proprietary products such as:
• ImagePRO™ - The first longitudinal panel of over 600 U.S. hospital-based imaging directors and managers.
• simPRO™ - A web-based preference share simulator used for pricing studies, product mapping and branding analysis.
• REACTOR™ and REACTOR LITE™ - A market model simulation tool to forecast the impact of different pricing policies on key performance metrics (unit sales, market share, revenues, profits…).
• PROfiler™ - An assessment tool that helps sales organizations to identify the customer segment where a prospect belongs, facilitating targeted marketing strategies.
I am also responsible of Network System Administration for TMTG’s European and US offices.
As a former Chief Information Officer in a private hospital, I also support healthcare IT marketing studies with my expertise for the design of study material, the moderation of in depth interviews (IDI) and statistical and qualitative data analysis.
