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Joanna AIKEN

Paris

En résumé

Mes compétences :
Advertising
Social media
Marketing
Stratégie digitale

Entreprises

  • Orange - Google Adwords campaign and Websites creation Marketing manager at Visibilité Par Orange

    Paris 2015 - maintenant Visibilité par Orange is en entity dedicated to build and improve SMBs Visibility and exposure on internet via digital solutions amongst which Website Creation and Google Adwords campaign management.

    > product management:
    * lead and support the products optimization and innovation to increase our clients digital exposure, marketing activity, performance strategy, business income
    * Coordinate the different stakeholders: solution providers, customer care, billing, CRM, sales team, technical team (agile methodology), Google experts, account managers
    > sales strategy / sales support
    * define and optimize the marketing mix for each of the two products
    * identify strategic business opportunities and define the business pitch
    * introduce the strategy to the different sales channels and lead the sales force training
    > partner relationship management : Google and other partners and providers : strategy definition, product launch and evolution, sales force co-training, rev-share follow-up.

  • Orange Advertising - Marketing Head of Web advertising offers

    Paris 2010 - 2014 Orange Advertising is the Orange sales House commercializing the adspaces of the Orange Website and a network of premium editors (ViaMichelin, Europe 1 sports, France TV, TF1,…) on websites, mobile, app and tablet
    > Managed 3 Product Managers (2013 - 2014)
    > Audience monetization of Orange website and network (20) : 60M€ turnover
    * Coordinated the whole portfolio of web display offers - Defined business models for Orange Content & Website monetization- Launched strategic offers , optimized existing ones- Analysed online campaign, identified best practice through tracking and reporting - Piloted the performance and turnover through BI tools and monthly business reviews
    * In charge of Sales force training: news, best practices, market research, competitors overview
    * Negotiated with technical and commercial partners: Innovid, Dailymotion, Teads..
    * Coordinated the different clusters: trafficking, IS, creative labs, sales, and collaborated closely with the juridical team

  • Orange - Strategic Marketing Manager

    Paris 2007 - 2010 > Recruited via Orange Graduate Program
    > “Marketing Angel” - Project management In a R&D driven context, secured the marketing inputs throughout the product Go to market for a pool of different innovations:
    * Challenged & drove product managers on marketing keys along the development cycle.
    * Gave Go/ No Go marketing status at the Go to Market Decision Board Instance.
    * Managed the yearly strategic presentation of the group innovations to the Press : - Products selection - story telling - product kits redaction - product managers oral training
    > Countries coordination
    * Improved best practice sharing (from zero to monthly) & BUs commitment on the innovation roadmap : implementation of two major events (100 and 50 participants)
    * Developed dedicated tools to optimize communication between the BUs

  • Givenchy - Makeup product marketing manager - Junior

    LEVALLOIS PERRET 2005 - 2005 Managed full cycle product through 3 make-up collections, from concept to product launch on the market : benchmarks on trends and competitors, merchandising, press /sales kit writing, profit analysis and monthly business reviews.

  • Chanel - International Project Manager - Junior

    Neuilly-sur-Seine 2004 - 2004 In collaboration with the product development team: defined and adjusted the sales forecasts for products and promotional material. Optimized the stock allocation on the international market to increase the profits.

  • Mazars - Junior Auditor

    Paris La Défense 2003 - 2004 London - Tested 8 firms’ accounts and financial statements through procedures to form independent opinions

Formations

  • maintenant

  • EDHEC Business School

    Lille 2001 - 2004 Marketing, Business, Luxrury

    President of The EDHEC Fashion Student Society, Talons Aiguilles.
    This Student Society aims at launching young stylists’ carrier through a major catwalk gathering more than 500 persons, and a Jury composed of the most famous french stylists such as Christian Lacroix, Jean-Charles de CastelBajac, Paco Rabanne.
    As the president:
    I managed the 50 000€ budget Society and negotiated with partners and

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