Joséphine BOREL

En résumé

Entreprises

• Orange - EMEA Trade Marketing Project Manager, Orange

  Paris 2016 - maintenant Development of the Go-To-Market strategy with Orange EMEA affiliates :
  - Developed recommendations and online/offline tools in order to support the launch of a new strategic product on MEA zone in partnership with Google
  - Supported Europe affiliates in the execution of their Trade Marketing strategy
  Project management: coordinated interactions with countries, the project team, Google and suppliers
  - Managed a budget of 1,500K$
  - Results: 240 000 Smartphones sold

• Coca-cola Entreprise - Shopper Marketing Assistant

  ISSY LES MOULINEAUX 2016 - 2016 Accounts: E.Leclerc, Système U, Géant, Casino, Cora, Francap
  - Developed and followed UEFA EURO 2016™ activations in stores
  - Organized Panini UEFA EURO 2016™ event tour
  - Organized tasting animation in stores with brands of the group
  - Managed budget of 40K€ per client
  - Results (Géant example): +10% turnover for an animation

• L'Oréal - Trade Marketing Assistant, Roger&Gallet

  PARIS 2015 - 2015 - Developed and followed animation in clients’ store according to the validated animation planning
  - Created and developed POS supports for drugstores and other clients’ stores
  - Followed sell-out performances of the brand on H1 2015
  - Results: animations planned in 507 stores (not including drugstores)

• Carré Noir - Packaging Project Officer Assistant

  2014 - 2014 - Followed packaging projects on Carlsberg Group brands (Carlsberg Group account)
  - Coordinated internally the creative team, the production team with briefs, timings, schedule
  - Managed the follow up with clients (meeting report, schedule, quotations)
  - Results: achievement of 7 packaging projects including Tourtel Twist® (2015)

• VALDEM - Marketing Development Assistant

  2013 - 2013 - Established brand strategy and answered brand questions
  - Visual and graphic creative : brand character, brand identity and declinations
  - Written product descriptions for distributors and potential customers
  - Searched bottle, pump, cap, ribbons and labels with different suppliers
  - Results: creation of a range with 5 fragrances

• Clarins - Sales assistant Thierry Mugler Parfums

  Paris 2012 - 2012 Oxford Street Stores, London:
  - Sold Thierry Mugler's fragrances and organized the brand area
  - Helped in marketing activities at the Clarins head office
  - Benchmarking analysis

• Clarins - Sales assistant Thierry Mugler Parfums

  Paris 2011 - 2011
  
  Printemps Haussmann and Galeries Lafayette Paris Haussmann
  - Sold Thierry Mugler's fragrances
  - Restocked the brand's shelfs
  

Formations

• ESDES - Ecole Supérieure De Commerce Et Management

  Lyon 2010 - 2015 Master 2 Marketing

Réseau

Pas de contact professionnel