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Julie CANDELON (MAZZIOTTA)

SAN FRANCISCO

En résumé

Marketing and social media executive with over 12 years experience with marketing & social media strategy, branding, product launch, event management and community outreach.

After a succession of roles in the high tech and event industry, I founded JM@rketing in 2009 and became an outsourced marketing executive for startups without the resources to hire a full time in- house marketing team.
I have a focus on digital marketing and social media programs to help drive traffic, generate leads and grow sales. Since 2009 I have successfully lead marketing activities of a variety of companies, functioning as both a leader and a doer.

Typical projects :
- outsourced web marketing services to replace in-house marketing team or offer additional support, strategic planning and coordination of suppliers
- Shape and execute company's web and digital marketing programs to achieve business goals
- Carry out digital and web marketing campaigns
- Manage, grow, and optimize traffic to corporate website and blog
- Plan, implement and manage social media, advertising and SEM
- Run the content strategy, webinar program, events, email marketing, and co-marketing with partners
- Plan and execute online lead & demand gen strategy and budget
- Oversee design and development work related to web/digital marketing activities
- Track, measure, and report marketing metrics

Specialties:
• B-to-B, high tech, SaaS, cloud, events, internet, career, education, non profits, regulated markets (biotech, food...)...
• Strong experience targeting executives, geeks and women audiences in national and international environments
• High-tech lover & computer-literate performer with extensive software proficiency & analytical skills
• Loves to learn, enjoys to be constantly challenged and thinks with both sides of her brain
• Native French speaker, fluent in English and Spanish, beginner in Italian.

LinkedIn Profile: http://www.linkedin.com/in/jcandelon

Mes compétences :
Online Marketing
Communication
Directeur Marketing
Facebook
Emailing
Community Management
Webmarketing
Wordpress
Webdesign

Entreprises

  • AlwaysOn - Chief Marketing Officer

    2012 - 2013 AlwaysOn is the leading business media brand connecting and informing the entrepreneurial community in the Silicon Valley and around the globe. AO editorial & event programming covers digital media, entertainment, cloud computing, mobile technology, and greentech.

    Tony Perkins, co-founder of Red Herring magazine and CEO of AO, helped ignite the social media revolution in 2003, and is now launching a completely new online media and social network with enhanced social networking and social data recommendations and analytics.

    Employed full time until the company lost funding

    Achievements:
    => Designed and drove a comprehensive demand generation program
    => Initiated and developed new major strategic partnerships including the launch of an online event TV (key differentiator in the tech event industry for sponsoring and sales) or the launch of an International event in partnership with the Australian Government, medias and other top organizations…
    => Led a cross-functional team that launched and managed 7 major events on time and on budget

  • JM@rketing - Founder, Outsourced Marketing Expert

    2009 - maintenant JM@rketing is an outsourced online marketing firm dedicated to providing strategy and implementation services for businesses, start-ups and non-profits looking to fully leverage the internet to generate leads, increase brand awareness and grow sales.

    => Serving clients around the world through outsourced marketing:

    Lead/demand generation strategy & paid, earned, owned campaigns
    - lead gen, lead nurturing, lead scoring, demand generation programs,
    - display, social advertising, remarketing
    - PPC and SEO,
    - content marketing,
    - web design and conversion optimization
    - webinars & events marketing

    Customer engagement
    - social media,
    - referral and engagement programs
    - marketing automation and email marketing,
    - CRM

    Achievements:
    => 6 months outsourced lead generation results: quality web traffic 30% increase with +45% session duration, -37% bounce rate and +37% lead generation.
    => PPC QS increase by 67%, CTR Increase by 45% in 5 months and conversions increase by 80%
    => Successful influencers outreach enabling top quality consumer generated content pieces for product launch
    => SEO for a Fortune500 ecommerce website: 112% Increase in Overall Traffic, Top 10 rankings
    => Tech contest based on community votes won in 5 days: http://bit.ly/RHyszP

    Customers include companies in B2B, SaaS, cloud, events production, high tech, ecommerce, biotech, finance, health, food, non profits.

  • Reed Business Information - Responsable de Marches

    2005 - 2009 Mission:
    - Design, promote and manage a high volume, high frequency portfolio of more than 50 paying events per year
    - Determine on/off-line marketing and communication strategy
    - Responsible for activity strategic monitoring

    Specialized on “Information Technology” & “Manufacturing” executives markets.

  • Reed Business Information - Chef de produit

    2004 - 2005 Mission: Research, develop and produce niche-oriented conferences for business executives
    - Conduct market research on potential conference topics, identify new target markets,
    - Manage complete conferences life cycle: develop, test, launch and manage on site

  • Compaq / Hewlett Packard - Assistante Marketing Communication

    Munich 2001 - 2002 Mission:
    - Create marketing/communication tools
    - Coordinate worldwide events

Formations

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