Menu

Julie DUBOST

PARIS

En résumé

• A hard-working, motivated, reliable Communication Manager with in-depth experience in different areas of Corporate Communications, Brand Public Relations and Social Media at a local (France), regional level (Western Europe) and Global Level
• Strong knowledge and interest in corporate partnerships with NGOs/Charities with 5 years experience in partnership with the UNICEF at French and Global level
• Bilingual with bicultural background enabling my strong adaptability to working with different people in different environments and global teams.

After 11 years of working Communications at P&G and Nestlé Nespresso with a strong Social Media component, I am currently looking for an opportunity to leverage my acquired skills and grow my experience further.

Mes compétences :
Communication
Social media
brand PR

Entreprises

  • Nestle Nespresso - Global Brand PR Senior Manager

    2017 - maintenant • Lead Global PR, Earned Social Media and Partnership strategies & plans for the global leader of portioned coffee in both in-home (B to C) and out-of-home (B to B)
    o Lead the first ever social influencer strategy for Nespresso launched in May 2017
    o Revamp the Brand PR global annual strategy to maximize impact through optimized use of resources
    o Coordinate all global launches across all Nespresso markets
    o Support and amplify all Nespresso sponsoring events, including film Festivals (e,g Cannes or BAFTAs) and gastronomy events (Bocuse d’Or, Nespresso Ateliers…)
    o Create & lead Brand PR strategy for our out-of-home business unit
    o Lead Global Corporate Communications Agency management

  • Nestle Nespresso - Global Corporate Communications Manager

    2016 - 2017 • Global corporate spokesperson for Nestlé Nespresso
    • Lead Sustainability Corporate Communications, especially on the Nestlé Nespresso AAA Sustainable Quality™ program
    • Lead Corporate Communications for the three production centers in Switzerland (Orbe, Avenches and Romont) including media and community relations (factory tours)
    • Lead and revamp the corporate monitoring and measurement system
    • Crisis prevention and management through messaging development and market support. I was the point of contact for all Nespresso markets in case of issues or crisis, especially on social media

  • Procter & Gamble - Global "Always" Communications/PR Senior Manager

    Asnières-sur-Seine 2015 - 2016 Lead Global PR, Social Media and Partnership strategies & plans for the Always Brand (Global leader of Feminine Hygiene) especially the Always #LikeAGirl campaign, most awarded campaign of 2015 (*Gunn Report).
    - Led the Global Launch of July 2015 (Always #LikeAGirl-Unstoppable) with coordination of 20 markets launching simultaneously – Best in class PR activation within P&G
    - Led the Global Launch of the March 2016 activation around International Women’s Day (Always #LikeAGirl – Girl Emojis)
    - Led a Global event in coordination with the White House (US) in Washington

    Lead the next edition of the Always #LikeAGirl campaign including PR/Social Activations globally

    Lead Global Always Brand Advocacy Strategy to ensure positive share of voice for the brand in all social and media channels

    Crisis prevention and management through reactive messaging development and adaptation for all regions for all stakeholders (media, consumers including through social media channel). Proactive crisis prevention plans though credentialing and endorsements

  • Procter & Gamble - Global Babycare (Pampers) Communications/PR Manager

    Asnières-sur-Seine 2014 - 2015 Led Global PR, Social Media and Partnership strategies & plans for the Pampers Brand (biggest P&G Brand)

    Continued to lead PR and Social Media strategies and plans for the Global Pampers-UNICEF partnership campaign (8-year partnership aimed at helping to eliminate Maternal and Newborn Tetanus, MNT) including the relationship with Geneva UNICEF headquarters

    Crisis prevention and management through reactive messaging development and adaptation for all regions for all stakeholders (health professionals, media, consumers including through social media channels), strong collaboration with Global Consumer Relations. Proactive crisis prevention plans though credentialing and endorsements

  • Procter & Gamble International - Communications Manager for Pampers Baby Dry Global Design & Babycare Western Europe at P&G

    Asnières-sur-Seine 2012 - 2014 Lead PR, Social Media and Partnership strategies & plans for Global Pampers Baby Dry and for Global Pampers-UNICEF.
    Lead influencer marketing strategies (PR, Social Media and Alliances) & plans for Pampers Western Europe.

  • Procter & Gamble - Communications Manager for Pampers Baby Dry Global Design & Babycare Western Europe at P&G

    Asnières-sur-Seine 2012 - 2014 Lead PR, Social Media and Partnership strategies & plans for Global Pampers Baby Dry and for Global Pampers-UNICEF.
    Lead influencer marketing strategies (PR, Social Media and Alliances) & plans for Pampers Western Europe.

  • Procter & Gamble - Brand PR/External Relations Manager for P&G France - Social Media Lead for France

    Asnières-sur-Seine 2008 - 2012 Led PR, Social Media and Partnerships for Household Care brands such as Pampers, Duracell, Pringles, Ariel, Febreze
    Grow the social engagement capabilities of the French Communications and Marketing organizations
    Led and shaped the social engagement thinking & approach to enable best-in-class brand buidling strategies and plans.

  • Procter & Gamble - Corporate Communication Assistant Manager for P&G France

    Asnières-sur-Seine 2007 - 2008 Handled Corporate Communication for P&G France including:
    - Innovation and Sustainability Communication
    - Trade and Business media interviews
    - 15 year long cooperation with the Conservatoire du Littoral and the new partnership with the APF
    - The relaunch of a multi-brand partnership with the Restaurant du Coeur
    - Support for internal employee Communication

  • Procter & Gamble - External Relations Intern P&G France

    Asnières-sur-Seine 2007 - 2007 Led and executed the influencer marketing plans for the relaunch of the head&shoulders brand in France
    Led and executed the celebration of the 15th Anniversary of the P&G France Foundation for Coastal Protection in partnership with the French Conservatoire du Littoral

Formations

  • ESCP-EAP, European School Of Management (Paris / London / Berlin / Berlin / Turin)

    Paris / London / Berlin / Berlin / Turin 2006 - 2007 Master Spécialise Management de Projets Internationaux

    Management de Projets Internationaux

  • Beijing Foreign Studies University(BFSU) - Beijing Waiguoyu Daxue (Beijing)

    Beijing 2004 - 2005 Chinois

  • INSTITUT D ETUDES POLITIQUES Aix

    Aix En Provence 2002 - 2006 Diplome IEP

    économie et finances - Le cursus comprenait egalement une annee a l'Universite des Langues Etrangeres de Pekin (Chine)

Réseau

Annuaire des membres :