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Julie GHIDINA

PARIS

En résumé

Mes compétences :
Agroalimentaire
Marketing
Vente
promotion analysis
monthly brands analysis
long term plan preparation
eCommerce
develop the digital content
Responsible for HOURA retailer
ROI analysis
Profit and Loss Analysis
Monthly analysis
Manage the annual budget
Manage one Assistant

Entreprises

  • Cereal Partners France - Nestlé & Général Mills - Senior brand Manager (Teens & bars)

    2012 - maintenant CEREALS
    2014-2015: Lion/Crunch/Golden Grahams and bars portfolio (13 000T)
    2012-2014: Fitness (6000T)

    - Deliver the strategic marketing plan based ROI analysis (AP, Nielsen)
    - Drive incremental volumes with new products launch
    - Manage the annual budget (>5M€)
    - Optimize continuously the current portfolio: monthly brands analysis, skus reduction, and P&L review
    - Deliver effective media planning (in TV and digital) and develop the digital content (for Facebook, Twitter)
    - Implement flawlessly marketing activations: sampling, couponing, consumer promotions
    - Present business update and plan sales force & retailers

    => Fitness : limit Fitness decrease (2013), back to growth: +1% vs year-1 (2014)
    => Teens brands : +3% volumes vs 2014 obj. / Lion & Crunch in the Top 3 of FMCG fanpages
    => Bars : +26% volumes vs obj. , +1,8pt de value market share vs year-1
    => Manage one Assistant

  • Cereal Partners South West Europe - Nestlé & Général Mills - Regional brand Manager

    2011 - 2012 CEREALS
    Fitness & Bars for (6 countries from South West Europe - 29 000T)

    - Influence strongly global Fitness strategy with regional needs
    - Roll out global innovation plan, consumer promotions and new TV/digital/packaging communications
    - Implement markets specific projects: Italy, Greece and Spain
    - Analyze SWE performances: monthly business meeting with global team & long term plan preparation
    - Launch bars innovation : recipe with R&D, consumer test, toolkit
    - Conduct nutritional studies for bars renovation

  • Cereal Partners France - Nestlé & Général Mills - Assistant brand manager

    2011 - 2011 CEREALS
    Kids & Teens portfolio (83% of CPF volumes)

    - Monthly business reviews (Nielsen panels: distributors et consumers)
    - Responsible for Crunch 360° activation: NRJ music Awards (budget: 300k€)
    - Manage full graphic chain (40 packaging changes)
    - Build licenses websites (e.g: Arthur & the minimoys) and Facebook page (Crunch)

Formations

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