Mes compétences :
Rédacteur
Santé au travail
Planning stratégique
Études quantitatives
Études qualitatives
Évaluation externe
Workshop
Agroalimentaire
Marketing social
Gestion de projet
Entreprises
APPETITe Conseil & Prod www.appetite.fr
- Chef d'entreprise
2011 - maintenant- Consultant and strategic planner on food behavior, health behavior and behavior change
// Conseil et planning stratégique sur les comportements alimentaires, les comportements de santé et les changements de comportements
- Qualitative studies: interviews, observation, focus groups
// Études qualitatives : entretiens, observation, focus groups
- Quantitative studies: questionnaire design, synthesis
// Études quantitatives : réalisation de questionnaire, bilan
- Evaluation of projects and programmes
// Évaluation de projets et programmes
- Documentary author for the Web
// Auteur documentaire pour le Web
Proteines
- Consultant specialized in Social Marketing, food and health habits
2009 - 20102009-10 Consultant in Social Marketing at Proteines Agency
Paris, France
For a public health program aimed at preventing childhood obesity, within the national coordination team:
- Definition of annual themes (messages, tools, actions), using social marketing techniques
- Monitoring and evaluation of the program using qualitative and quantitative methodologies: interviews, questionnaires, focus groups
- Participation in the expert committee to share knowledge about health habits studies, obesity prevalence data and to discuss the definition of the annual themes
- Recruitment of new entities: contact and training
- Initial and continuous trainings of the local project managers
- Organization of sharing sessions between the national coordination team and the local project managers
- Video content producer for a project on physical activity
- Monitoring of a scientific study on physical activity
- Participation in the trainings of the international coordination teams
- Participation in a European think tank on social marketing and evaluation
- Recommendation in social marketing for clients developing short videos for television and a new web platform on health habits
CIRAD
- Chargée de recherche sociologie
Paris2006 - 2006Apr-Sept 2006 Researcher in Sociology at the CIRAD (Agriculture Research
for Development)
Hanoi, Vietnam
Project on the perception, by Hanoi inhabitants, of the sanitary quality of a selection of food products
Qualitative interviews and quantitative questionnaire
Training and monitoring of the team in charge of collecting the data
Analysis of the results
Communication of the results in research meetings and publications
Proteines
- Strategic planner
2006 - 20102006-9 Strategic Planner at Proteines Agency
Paris, France
Prospective analysis of food and health habits at national and international levels, for clients in the fields of food distribution, food production and public sector
- Client awareness to generate business for the agency
- Prospective clients’ awareness with the organisation of specific events on food, health and environment issues
Development of collaborations and follow-up of studies with experts in social sciences
- International study about health claims
- PhD on the pleasure of eating and child food socialisation
- Qualitative study on the perception of health messages according to the social background
- Quantitative study about purchases of obese households
Mapping of experts in social sciences
- Identification of experts to participate in scientific committees
- Experts’ interviews for corporate documents
Production of scientific reports about food and health habits issues
- Marketing to children
- Obesity and soft drink consumption
- Aging and life habits
- Food and health habits according to the social background
- Development of children’s taste
Development of qualitative and quantitative studies
- Focus group: perception of environmental issues by consumers following the creation of a new governmental department on environment
- Questionnaire: over the counter practices in pharmacies by the consumers after a change in the regulation of medicine distribution
- Interviews: customers’ relationships with the pharmacy
OTHER EXPERIENCES
- Video-Photography-Journalism-CHSCT
2004 - 2010OTHER EXPERIENCES
Member of the company’s CHSCT (Committee on Hygiene and Security of the Company) (2008-10)
Video and photography projects about food cultures (current)
Publication of articles in national magazines about cultural events in Malaysia (2003-04)
Toulouse2005 - 2006Master 2 Sciences sociales appliquées à l'alimentation
Master 2
2005-06 Master 2 Social Sciences Applied to Food
Toulouse
Sociology and economy of food and health
Research on the perception of selected food products by the Hanoi inhabitants
2004-05 Master 1 Anthropology
Paris 5ème
Anthopology of health, anthropogy in South East Asia and India
Research : pluricultural food habits in Kuala Lumpur, Malaysia
Paris2001 - 2003Information Communication Scientifique et Technique
Master 1
2001-03 Master 1 Scientific and Technical Information and Communication
Paris 5ème
Scientific journalism for the general public
Communication
Video documentary
Law and economy of media