Julien DA SILVA ROSA

En résumé

Entreprises

• Forever 21 - Co Manager Flagship Rivoli

  Los Angeles 2015 - maintenant 53 000 square feet shop(5000 m2)/13 managers/120 employees
  
  * Use my professional skills to reach shop business target and KPI's target
  
  * Set up operational, commercial an visual merchandising action plan to perform on sales
  
  * Develop, follow up and motivate management team of 10 managers to improve sale forces efficiency and motivation.
  
  * Pilot precisely ressources as merchandise, fixture, material to optimize store visual condition and customer shop experience.
  
  *Ensure recruitment, induction period, employee admin processes, disciplinary process and interview to develop an appropriate and realist work atmosphere.
  
  * Decide on shopfloor map strategic decisions, product and marketing allocations to improve commercial impact and sales.
  
  *Ensure well stock management to have the right product at the right place at the right time => organize and define task repartitions, manage delivery product quantities, define product categories allocation rythm, replenishment.
  
  * Ensure that shop sticks with Forever 21 standards and expectations.
  
  * Pilot turnover, KPI's and product allocation numbers to create accurate action plans.
  
  * Help other shop performances during opening process: Rivoli store(paris/FRANCE) , Cagnes-sur-Mer (France south coast ) and Lødz (Pologne):
  - operational organisation
  - guideline and standard respect
  - training
  - stock level and process management
  
  *Often Realize store maintenance Audit to improve store quality condition.

• Forever 21 - Assistant Manager flagship Rivoli

  Los Angeles 2013 - 2015 53 000 sq ft shop (5000 m2)/ 13 Managers/ 120 employees
  
  * Manage and ensure shopfloor commercial activities ingoal of achieving business targets:
  
  - Ensure constant customer service and customer shop experience.
  - Decide on Saleforce repartition hour by hour to ensure efficient saleforce presence and floor priorities missions achievment. shop
  - Manage, motivate and follow up a team of 50 sale people to develop talents and improve performance efficiency.
  
  - Decide on visual and commercial decisions on Men, Lingerie and Kids departement to improve sales in those areas.
  
  * Recruitments and identification of talents and potentials to grow operational team and make it grow.
  
  * Anticipate and negociate hour budget needs with hierarchie to ensure realistic store covering all year long + production of weekly planning of 50 employees

• SFR - Head of sales (area manager)- Headoffice sale department

  2012 - 2013 Head of callcenter platforms(2 platforms of 30 salepeople) => SFR vendor that develop sale.
  - pilot platforms sales/ Define Targets and challenge on sales to perform and reach the SFR goals (planification and realisation of weekly business meeting/monthly business decisions meeting)
  - Set action plan to involve productivity, sales and customer satisfaction.
  
  * provide global dynamic initiative to all SFR callcenter vendors:
  - Animate the whole network of vendors: spread ranking performances, create sale challenges
  - be very efficient on global reporting to analyse individually/pilot properly affiliate vendors and inform the team of area managers
  - Always be inform on SFR product, numbers and price to have power on vendor challenges

• SFR - Project Manager on CRM tools - Headoffice sale department

  2011 - 2012 - Responsible of establishment of a new sale CRM tool on all SFR "loyalty service" callcenter (20 callcenters) to improve commercial proposal of saleforce.
  - coordinate updates to improve CRM tool performance
  - proposal and installation of CRM tool improvment of all SFR customer service callcenters
  - spread CRM tool to E-business service to push automatically offer to customers on internet to increase sales.

Formations

• ICD GROUPE IGS ICD

  Paris 2011 - 2013 Master management de la relation client
  
  Mention bien

• University Of Birmingham

  Birmingham 2010 - 2011 Bachelor marketing management

• IUT Marne La Vallée

  Champs Sur Marne 2007 - 2009 DUT techniques de commercialisation

Réseau

• Célia NLEM-ZE

• David SAMAMA

• Ekaterina EJIEVA

• Laetitia LABROTA

• Leslie FANCHONE

• Pierre HERIAUT

• Romain MARQUIS

• Selma AL BOLBOL