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Burberry
- Head of Media & Digital Marketing APAC
PARIS
2012 - 2015
* Define the regional media and digital marketing strategy and approach ;
* Support, co-ordinate, assist and control local teams on strategy, planning, execution, reporting for all media and digital marketing activities (off and online) ;
* Build-up consistency and efficiencies on media and digital throughout the region ;
* Drive regionally based activities (pan-regional media, performance media, analytics) ;
* Support other functions in delivering business and brand objectives ;
* Support corporate teams in delivering better support to the region and ensure alignment with global strategies ;
* Build-up media intelligence in the region ;
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PUBLICIS GROUP - Digitas / ZenithOptimedia
- Regional Account Director
2010 - 2012
• In charge of the Gucci Group APAC account for media planning (traditional media and digital)
• Work actively for both Digitas and ZenithOptimedia bringing a digital expertise and an “integrated” vision into traditional media planning.
• Coordinate all APAC media teams: China, HK, Malaysia, Australia, Singapore, Taiwan, Korea
• Developing Digitas luxury accounts in the region
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ZENITH OPTIMEDIA & DIGITAS - PUBLICIS GROUPE
- Regional Account Director & Digital strategist
2010 - 2012
* In charge of the PPR Luxury Group (previously GUCCI GROUP) APAC account for communication planning (traditional media and digital) - budget over 10 MM euros
* Work actively for both Digitas and ZenithOptimedia bringing a digital expertise, an ``integrated'' vision into traditional media planning and developing synergies between the agencies
* Coordinate all Zenith APAC media teams: China, HK, Malaysia, Australia, Singapore, Taiwan, Korea
* Train agency teams and clients on digital communication and integrated media planning
* Grow Digitas' luxury accounts in Hong Kong (LVMH, Richemont...) ;
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DIGITAS - PUBLICIS GROUPE
- Account Director
2009 - 2010
* Delivery of account management services to Clients :
* Longchamp : website development and management (www.longchamp.com
)
Awarded ``The BEST Luxury e-commerce Website'' ( 2009 Stratégies Awards)
* Lancôme : new website concept and design ;
* LVMH : consulting mission on the Group's intranet tool ;
* Yves St Laurent: product mini site development (www.ysl-parisienne.com
)
* Baccarat : website development and management (www.baccarat.com
)
* The Kooples : website management (www.thekooples.com
)
* Identify potential growth opportunities and assist the clients in their digital strategy (website design, SEO/SEM, Social Media, buzz marketing, e-CRM, Mobile...)
* In charge of daily routine and on-going projects to ensure a timely and quality delivery from the teams
* Manage a team of 4 Account Managers to maintain and grow accounts
* Coordinate between client(s) and internal functional areas for the successful delivery of all digital initiatives
* Supervise pitches: LVMH, L'Oréal, YSL, Panasonic, Nissan, MakeUpForEver, Renault... ;
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PUBLICIS GROUP - DIGITAS
- Directeur de projet
2009 - 2010
• Delivery of account management services to Clients :
o Longchamp : website development and management (www.longchamp.com)
Awarded “The BEST Luxury e-commerce Website” ( 2009 Stratégies Awards)
o Baccarat : website development and management (www.baccarat.com)
o Lancôme : new website design (on-going)
o LVMH : consulting mission on the Group’s intranet tool
o Yves St Laurent: product mini site development (www.ysl-parisienne.com)
o Renault : consulting mission on the global digital communication organization and strategy
o The Kooples : : website management (www.thekooples.com)
• Identify potential growth opportunities and assist the clients in their digital strategy (website design, SEO/SEM, Social Media, buzz marketing, e-CRM…)
• In charge of daily routine and on-going projects to ensure a timely and quality delivery from the teams
• Support Account Managers to maintain and grow accounts through exceeding clients’ expectation
• Co-ordinate between client(s) and internal functional areas for the successful delivery of all digital initiatives
• Coordinate and supervise pitches: LVMH, L’Oréal, YSL, Panasonic…
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CHANEL
- Digital Communication Manager
Neuilly-sur-Seine
2006 - 2009
Paris, France Digital Communication Manager - Fashion Division
* Set up the brand digital communication strategy ;
* Initiated and supervised the development of the new Fashion Website (www.chanel.com
)
Awarded ``The BEST Luxury Website'' ( 2008 Stratégies-Condé Nast Awards)
* Initiated the creation of the brand blog, Chanel News, along with the Image team and PR team
* Launched the Chanel iPhone App (June 08, 1st branded app ever on the App store). Downloaded 250.000 times in 6 months
* Managed the global digital communication coordinating with markets, divisions & departments (Studio, Marketing, PR, Media)
* Assisted the Global Marketing Director in defining and applying a new corporate organization to meet the 3 divisions digital challenges ;
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CHANEL - Division Mode
- Responsable communication nouveaux medias
Neuilly-sur-Seine
2006 - 2009
- Définition de la stratégie internet
- Développement du nouveau site mode monde (mars 2008) www.chanel.com
Rédaction cahier des charges, appel d’offre, gestion de l’agence, coordination internationale (10 versions de langue), implication de l’ensemble des services, lancement.
Grand Prix du Luxe Stratégies Condé Nast 2008 – 1er prix dans la catégorie internet
- Gestion des communications nouveaux medias monde en relation avec les départements Image, marketing, RP, media, les marchés et les autres divisions
Projet Mobile Art ( www.chanel-mobileart.com): Développement du site officiel, responsable de la stratégie de communication online monde en collaboration avec les marchés (crm, media, référencement, iPhone, RP, contenu du site)
E-CRM : responsable de la stratégie e-crm et de son application au niveau monde
E-business : soutien de la mise en place du premier site e-business mode aux US
Autres : podcasts, iPhone App, widgets, web banners, référencement (SEO, SEM), blogging, mini sites, site RH, site RP
- Mission de conseil en réorganisation des activités internet monde auprès la directrice générale marketing/études
- Veille et mission de formation sur les tendances et « best practices » du web.
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CLUB MED
- Communication manager - Marketing department
2005 - 2006
* Managed the creation of a Brand Charter aiming at sustaining the new brand positioning ;
Awarded ``The BEST Brand Design'' (2006 Stratégies Awards)
* Supervised the redesign of all communication tools with 400 elements (Budget: US$ 800k)
* Coordinated the international roll out of the new brand identity in all hotels/resorts (US, Brazil, Asia).
INTERNSHIPS
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CLUB MED
- Chef de projet
Paris
2005 - 2006
- Participation à la définition de la stratégie de repositionnement de la marque vers le haut de gamme (au sein de mkgt strat.)
- Création et déploiement de la nouvelle charte de marque du Club Med
Charte graphique : Création de la nouvelle identité graphique visant à concrétiser la montée en gamme de la marque. Refonte de l’ensemble des supports de communication avec l’agence (> 400 créas)
Charte BTL : Création d’une charte de communication hors média sur la base de la charte graphique
Coordination internationale : responsable de la mise en place de l’identité de marque en Village, zones Amériques et Asie. Coordinateur avec les départements Achats monde. Création d’un site Internet de déploiement
- Partenariats : réalisation d’un audit interne monde sur les partenaires du Club Med, mise en place d’une charte partenariats
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JOHNSON & JOHNSON
- Product manager assistant - Stage
New Brunswick
2004 - 2005
São Paulo, Brazil Product manager assistant for RoC (skincare) - Marketing department
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JOHNSONandJOHNSON
- Assistant Chef de Produit
2004 - maintenant
Stage de 6 mois à Sao Paulo - Brésil
- Gestion de la gamme de produits Roc : analyse du marché (panels), études consommateurs, participation au plan marketing 2005 et à la stratégie média
- Lancement de nouveaux produits : création packaging, coordination avec marketing France
- Support aux équipes de force de vente : objets promotionnels (mise en place de co-branding)
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PARFUMS CHRISTIAN DIOR
- Internet manager assistant - Stage
2003 - 2004
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PARFUMS CHRISTIAN DIOR
- Assistant chef de projet marketing
2003 - maintenant
Stage de 7 mois au sein de la cellule internet
- Responsable du contenu marketing du site www.dior.com
- Collaboration avec des agences de création : briefs créatifs, suivi opérationnel
- Participation à la stratégie média en relation avec les chefs de produit
- Suivi statistique régulier. Gestion des campagnes de promotion (jeux en ligne, envoi de lots, mailing)
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L’OREAL
- Commercial
2002 - maintenant
Stage de 3 mois
