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Clinerion Ltd
- Digital Marketing & Communications Specialist
2019 - maintenant
Clinerion is a big data analytics company based in Basel.
Thanks to its real-world data technology and its network of 130+ hospitals, Clinerion's platform enables the querying of 80+ million of e-health records across 20+ countries. Any given protocole can be coded with inclusion/exclusion criteria and the system will return results in real time.
This helps:
- pharma companies, to easily and quickly find patients for a given clinical trial
- researchers, to perform analysis based on real world insights
- universities and hospitals, to create RWD ecosystems and share EHRs securely among their staff
- hospitals and clinics, to get more visibile by the pharma sponsors and attract new clinical trials
- patients, as eligible patients are found more quickly and can access innovative treatments.
All the patient data that we use is anonymized and we fully comply with GDPR and international guidelines on personal data privacy and confidentiality.
As Marketing Manager my mission is to drive awareness and support lead generation through an integrated, multi-channel digital marketing strategy.
Role includes:
- generate and manage content on website (CMS: Magnolia)
- website revamp (2020 project)
- manage the company's social media presence and employees' advocacy/ engagement incl. LinkedIn, Twitter, Xing
- lead SEO and SEA/remarketing activities
- lead paid display activities (LinkedIn Ads, external partners etc.)
- manage emailing campaigns using HTML and CRM tools
- conduct expert interviews, write articles and curates content via an 'Expert Corner' blog
- organize and promote webinars
- design visual material
- liaison wiith marketing partners: display, emailing campaigns
- occasional: coordinate for scientific events /receptions etc.
- occasional: take part to international pharma conferences to support business/ lead generation effort
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DIA - Drug Information Association / EMEA - Basel, Switzerland
- Marketing Manager, Europe Middle East & Africa
2016 - 2019
DIA is the only global organization dedicated to bringing health care product development professionals together in a neutral environment to improve health and well-being throughout the world. For more than 50 years, DIA has served as a global forum for all those involved in health care product development and life cycle management to exchange knowledge and collaborate in a neutral setting. DIA is an essential resource that provides opportunities to extend debate and discussion to advance scientific and medical innovation.
- Responsible for supporting various aspects of the marketing and communications initiatives
- Plan and implement integrated digital advertising campaigns for all EMEA events, training, membership etc.
- Manage Emailing campaigns, build targets, landing pages & automated campaigns (using Marketo), bidding strategies (Adwords: Remarketing, Search), Paid Social campaigns (Xing, LinkedIn, Facebook), media partnerships, mobile application set up and analytics reporting.
- Design: create and edit marketing material (Photoshop / InDesign).
- Work with external partners to ensure reaching outside DIA's database (print articles and Ads, emails, banners, social posts) and to follow up with leads (oversees calling activities)
- Provide support to business development team
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Accenture (Boomerang Pharma Communications)
- International Account Manager / Novartis Websites
2016 - 2016
Boomerang Pharma is a global, digital communication agency working with industry-leading pharmaceutical and biotech companies, incl. Novartis, to provide compelling digital strategies.
With offices & people in New York, Basel, Dublin, Mumbai and Hong Kong, Boomerang provides Global support with a local approach.
- Multi-project account management, maintain client relationship and follow up projects - mainly for Novartis Account
- Define budgets and write contracts for a large range of websites and for businesses located in various countries in Europe and Latin America
- Adjust clients' online strategy; discuss and implement Change Requests, prepare Guides to identify opportunities and optimize relationship
- Hand over projects to Project Managers, IT Leads, developers and designers and follow projects until their launch.
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Monitise Create / Big Radical - London
- Mobile Applications & Account Manager
2015 - 2016
monitisecreate.com
Maintain several key client relationships, & associated revenue on retained accounts.
Working across a range of various clients incl B&Q and Whitbread: Premier Inn (see app: HUB by Premier Inn on Apple Watch)
- Responsible for working with creative teams at Monitise HQ & client business, to promote Monitise Create's work
- Lead on some projects/ offering support on management on other projects.
- Responsible for driving organic growth, spreading Monitise Create's skills & capabilities & setting up future projects for Monitise in client organisations
- As part of the New Business team, establishing new relationships at chemistry/ relationship meetings
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Geronimo Web Ltd - Basingstoke, UK
- Digital Account Manager
2015 - 2015
Web Marketing / Market lead in Multi Language (Swiss Market: English, German, French), / Dealing with Ford Headquarters for both French (Paris) and Swiss (Zurich) Markets, /Content Management / Customer Support in Native Language, German French, Marketing Campaigns using Photoshop/ SE optimization/ Html/ Presentations/ Onsite Trainings in Switzerland (Nyon, Zurich, Oftringen) to Dealership Principals, & e-trainings
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Banque Populaire d'Alsace
- Chef de Projet Marketing
2012 - 2015
o Gestion de la communication client lors des changements de conseiller : mise en place d’un nouveau process, paramétrage des communications, prévisions et suivi de budget (40 k€ et 90 000 clients/an)
o Animation du site Internet : création et mise à jour de contenus commerciaux, coordination d’un comité éditorial mensuel avec les chefs de marchés, suivi statistique. 30 000 visites/jour
o Edition de la newsletter hebdomadaire interne : création visuelle, synthèse d’articles sur les offres et produits, rédaction d’articles Marketing et CRM, diffusion à 900 collaborateurs dont 500 commerciaux.
o Pilotage/Suivi d’activité commerciale : études statistiques, traduction des corrections demandées par les utilisateurs (Directeurs de Secteurs) en demandes de développement informatique.
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BANQUE POPULAIRE D'ALSACE
- Stagiaire Marketing
2010 - 2011
Stages effectués au sein du pôle Pilotage & Marketing (siège de la BPALS, Strasbourg)
juin 2010 à août 2010 :
-Analyse des opportunités commerciales
-Benchmarking Internet
-Méthodes de calcul de répartition des objectifs après suppression de portefeuille client
novembre 2010 à mai 2011 :
-Mises à jour Internet
-Analyse des statistiques Internet
-Comptes-rendu des comités Cyber
-Animation Boutique en Ligne
-Analyse : produits vendus & segmentation clientèle
