Mes compétences :
Community management
Rédaction
Communication
Marketing
Gestion de projet
Entreprises
FleishmanHillard
- Directeur conseil
2014 - maintenantCorporate Communications
EDELMAN
- PR Account Manager for MICROSOFT XBOX
Chicago2007 - 2014Role: Account lead, management and coordination of the Microsoft Xbox account (PR, e-PR and digital practices):
Strategic PR, ePR and Digital:
- Managing a team of 5 persons / Serving as primary contact with Xbox managers (marketing & communication) / Coordination management between the France sub and the Microsoft/Edelman EMEA and Microsoft/Edelman Corp. teams
- Product and service launches:
o Strategic PR & Digital action plans for Xbox One, Kinect, Xbox 360 games
- Corporate strategy:
o Build strategic milestones to deliver brand awareness & meet business objectives
o Executive speaking opps' strategy & planning
o Manage co-branded communication campaign with 3rd party partners
o Talk tracks, talking points, key messages, Q&A and reactive messaging writing, top speakers' coaching/interviews monitoring
- Community management & Social media marketing
o Facebook, Twitter and YouTube Xbox France official pages + gaming/IT communities (YouTubers, bloggers...) and other influencers (DJs, artists...)
- Event strategy:
o Concept, event agencies creative brief, budget management, on-site team management (up to 1,000 guests/ >€500K)
- Press trips/Tradeshows management:
o On-site media management in development studios worldwide
o On-site media management at biggest entertainment tradeshows (Electronic Entertainment Expo aka E3 - Los Angeles, Gamescom - Cologne, Paris Games Week)
- Influencers and Partnership strategy:
o Influencers program management
o Partnerships & competitions with media/blogs
- Brand content:
o Trailer production with cinema director
