Western Digital
- Director Product Marketing Manager iEMEA
issy les moulineaux2009 - maintenantRESPONSIBLE OF PRODUCT MARKETING EUROPE, MIDDLE EAST, AFRICA AND INDIA AT WD
DIRECT REPORT TO US
Monitor and analyze consumer needs and technology trends to identify current and future Regional consumer needs
Manage the product roadmap for the Region, including phase-in, phase-out planning.
Customize/localize product positioning, messaging, packaging, and online marketing assets for the Region, working closely with Global Product Management and Corporate Marketing.
Drive new product introductions to a successful Regional launch including support of press tours and key retailer meetings.
Create and execute regular product trainings for Sales and Customer service in the region,
Create and/or customize sales presentations using competitive, consumer and market data to increase product placements and/or profitability
Monitor competitor activities including pricing, marketing strategies and product direction
Analyze the Regional P&L and key account sellthrough
Provide inputs to the forecast process based on P&L analysis
Work closely with Regional Sales to encourage and enable profitable category management with key accounts.
Ensure good representation at all trade shows
Develop business partnership related to Product development
Tele Atlas Tom Tom
- Business Developement Manager Europe
2005 - 2009342b86bb63459d349e8313e596165ba3
Siemens
- Business Development Manager Europe
Saint-Denis2001 - 2005Define and implement internationally coordinated marketing and sales strategies on a regional level
•Define country specific budget for all national sales organizations
•Realize monthly forecasting
•Communicate local needs regarding products, sales, and marketing to headquarter level
•Coordinate definition and ensure local execution of national product portfolio, prices, sales plan, logistics, and distribution
•Monitor and report actively distribution development and prices per country/customer/segment
•Prospect new distributors and negotiate new contracts
•Provide regional input to the Headquarter
•Regular visits to the national sales organisation, the national distributors and the retail dealers within Europe
