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Karim LAMRABTINE

Rueil Malmaison

En résumé

Many factors drive my will to join Schneider-Electric. I was seeking high quality exposure to marketing and business development. I evolve in challenging international environment as it provides a creative and demanding workplace. Within Schneider-Electric, we offer marketing, communication and strategic levels expertise to our diverse clients globally.

Thanks to my exposure to the international markets I have developed the ability to successfully manage my time, balancing professional workload with my extra-intercultural activities, yet devoting my best to each of them. I have shown and strengthened my teamwork and leadership skills by leading product marketing team, projects execution and managing social and inter-cultural activities.

I constantly want to push my limits further and that is what motivates me to commit myself to hard work and above all with enthusiasm

Mes compétences :
Management de transition
Leadership
Gestion d'équipe
Sales
Marketing stratégique

Entreprises

  • Schneider Electric - International Marketing Director ( currently in Beijing, CHINA)

    Rueil Malmaison 2012 - maintenant Leader & Harvest for Schneider-electric, Beijing
    Marketing Director & Project manager (BU)

    Recent acquisition Environment: implement product Marketing department, create & launch a new global offer. Lead change management and company integration.

    Team : Create and leverage Product Marketing team
    Strategy : Define Offer Management strategy and marketing mix
    Offer Creation : Offer creation, offer launch (Oil&Gas, MMM, Energy, Water)
    Project : Lead key Project execution
    Integration : Lead change management and company integration

  • Schneider Electric - Global Product Marketing Manager ( France )

    Rueil Malmaison 2010 - 2012 English speaking Environment: collaborate with R&D, Quality, Finance, Sales, Supply Chain dpt. focusing on Market analysis and Product management; provide proactive and reactive marketing plans within the strategic company verticals.

    Product : 2 product lines, 400 part number’s portfolio, industry & building Market, Product launch, life cycle management ,Upstream Mkt
    Place : HVAC & Water W,W (SI, End Users, OEM) worldwide
    Price : Price management, cost reduction, mark-down pricing
    Promotion : Creating tools for the decision-making, community animation
    global promotion campaign, customer survey, competitor benchmark

  • Toshiba ( JV with Schneider-Electric) - Marketing Product Manager (Nagoya, JAPAN)

    Puteaux 2008 - 2010 Toshiba brand for Schneider-Toshiba Inverter, NAGOYA
    Marketing Methods Manager

    English speaking Environment: Implement product marketing department into Toshiba branch activity with 4 strategic axis of improvement

    Training program : Boost product manager’s knowledge (marketing fundamental, competition analysis, price management)
    Offer vision : Key Performance Indicator’s monitoring, board reporting
    Corrective actions: Price repositioning, cost reduction, doc review
    MKT collaborative : set up of internal company process to improve marketing, communication, information flow over company departments (Benchmarking, Forecasting, product release, EOL, MKT database)

Formations

  • EUROMED MANAGEMENT

    Marseille 2005 - 2008 Marketing and global management

    Master’s degree in Top European Business School at EUROMED reading international business and project management (Marketing ,sale, financial management, accountancy, inventory control, economy)

  • International Business School Of Jönköping (Jönköping)

    Jönköping 2004 - 2005 Bachelor Degree

    Engineering and Business

Réseau

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