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Numidis / UNO - Cevital
- Directeur Général
2015 - maintenant
En charge de la gestion complète de l'entreprise, depuis la stratégie jusqu'à l'opération et responsable des résultats, de l'ensemble du P&L et du cash flow.
"NUMIDIS / UNO" est le leader de la grande distribution en Algérie et est multi-formats opérant des hypermarchés, des supermarchés et des magasins de proximité. L'enseigne principale est "UNO"
Chiffre d'affaire de 150 millions euros
et 2 000 employés. Contexte de "business development" très "agressif".
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Carrefour
- Private Labels Director Europe
Massy
2012 - maintenant
In charge of Products and Carrefour brands development, Sourcing, Negotiation, Offer and P&L management for beverages, beauty, hygiene and household categories.
A EUR 3 billions euros business and a team of 40 people.
Achievements: Improvement of Profitability (+5%) and Penetration (+1,5 pts) ; Development of a new Carrefour Cosmetics Brand ("Les Cosmétiques Design Paris", doubling market share)
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Carrefour
- Corporate Director Offer Development and Best Practices Group
Massy
2011 - 2012
In charge of building and rolling out the best practices on Offer Management (assortment, pricing, promotion and merchandising) in the whole company.
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Carrefour
- EVP Commercial, Buying and Marketing Non-Food Goods - Brazil
Massy
2009 - 2011
In charge of Buying, Negotiation, Offer management (assortment, pricing, promotions, merchandising) and of the whole P&L.
A EUR 3 billions business and a team of 200 people.
Achievements: A complete turn around with a new commercial strategy and a new team built. Strong improvements on sales growth (+15%, best growth achieved for the last 5 years), profitability (+35%) and working capital.
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Carrefour
- EVP Commercial, Buying and Marketing FMCG - Brazil
Massy
2007 - 2009
In charge of Buying, Negotiation, Offer management (assortment, pricing, promotions, merchandising) and of the whole P&L.
A EUR 5 billions business and a team of 180 people.
Achievements: Market Share winnings (+1 pt) , big improvements of Profitability (+25%) and Working Capital. Implementation of new relationships with industry based on strong and efficient business plans. Synergies and close relationship developed with stores operations.
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Carrefour
- Synergies Acquisition Director - Brazil
Massy
2007 - 2007
In charge of understanding the business model of the Cash and Carry company ("Atacadao") just acquired by Carrefour, and responsible for implementing buying synergies between both companies.
Achievements: winnings of 2 pts in costs price for both companies and a implementation of processes that insured sustainable winnings preserving at the same time the specificities of both business models
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Carrefour
- Commercial, Buying and Marketing Director - Beverages - Brazil
Massy
2005 - 2007
In charge of the whole P&L, Buying, Negotiation, Offer Management (assortment, pricing, promotions, merchandising).
A EUR 1 billion business and a team of 30 people
Achievements: +30% of profitability with 2 pts winings of Market Sahres. Implementation of great synergies and business plans with industry.
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Carrefour
- Pricing Director - Brazil
Massy
2004 - 2005
In charge of centralizing the pricing for 105 hypermarkets and 260 supermarkets. Implementation of price positioning strategy, pricing policies, processes of decision making and system tools.
Responsible for the front margin of a EUR 8 billions business.
A team of 60 people.
Achievements: Centralization achieved with success, leading the whole transformation insuring the turn around, in spite of big resistances at the beginning from the stores people, thanks to a leadership that managed to make everybody feel part of the change. Winnings of 3 pts of competitiveness index and at the same time winnings of 2 pts of front margin.
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Carrefour
- Sales development, Trade Marketing and Offer Director on FMCG - Brazil
Massy
2004 - 2004
In charge of assortment, promotion and merchandising decisions.
Development of new categories concepts in stores in partnership with industry.
Development of marketing and promotional events of industry for stores.
Responsible for implementing and monitoring commercial and marketing processes.
Development of decision support analyses and tools.
Customers and concurrency studies.
In charge of budget building, result monitoring and result analyses.
A team of 40 people.
Achievements: Centralization for 365 stores of assortment and promotion decisions (sales growth and traffic clients winnings, stocks decrease and profitability increase thanks to a better mix). Implementation of the first "Beauty World", "Baby World" and "Snack World" in Brazil market.
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Carrefour
- Sales development, Offer Marketing and Pricing Director - Mexico
Massy
2003 - 2004
In charge of assortment, Pricing, promotion and merchandising decisions.
Development of methodologies for Offer and Marketing decisions for all departments.
A team of 30 people.
Achievements: Creation of the department, Centralization of Pricing, development of processes and methodologies for all departments that really helped to develop the business and its profitability
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Carrefour
- Sales development, Trade Marketing and Offer Manager for FMCG - México
Massy
2000 - 2003
In charge of assortment, Pricing, promotion and merchandising decisions.
Development of processes and methodologies for Offer and Marketing decisions.
Implementation of decision support tools.
Budget building and result analyses.
Implementation of "category management"
A team of 10 people.
Achievements: Implementation of new processes, methodologies and analyses that allowed to improve a lot the commercial and marketing decisions. Big winnings in sales, market shares and profitability growth. Implementation of new concepts in store such as baby world, snack world, beauty world and Fresh world (waters and juices).
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Université Paris 10
- Student investigator and consultor in economics, econometrics and statistics - France
Nanterre
1998 - 1999
In charge of consulting for Ministery of Economy and for Ministery of Health on important economic subjects such as the health financing model, economics forecasting of main industrial sectors, consumers behavior and spending trends...
Strong econometrics and statistics analyses with solid economic interpretations and recommendations.
