Karl-Stephane COYAULT

En résumé

Entreprises

• maclarenbaby - Category Manager - Toys

  2017 - maintenant

• Toystate - International Sales & Marketing Manager

  2015 - 2016 ♦ Brand & Product Management for EMEA markets
  ♦ Licence acquisition
  ♦ Sales Promotions

• e-Commerce Solutions ltd - Consultant

  2010 - maintenant ♦ Founder and owner of Hoplababy.com, Online retail of European childcare and toy brands
  ♦ Assisting various companies in the following fields:
  
  - Digital and offline Communication campaigns
  - Brand and product Marketing strategy
  - Sourcing
  - Supplier and inventory management
  - Finance control
  - Business Development (toy, gifts, childcare and sport industries)

• Ludendo Asia - Sales and Marketing Manager

  2009 - 2015 European Retail Group including the chain stores "La Grande Recre" (France), "Franz Carl Weber" (Switzerland), "Hamleys" (UK)
  
  ♦ Set up and manage the Private labels product development Business Unit
  ♦ Set up the local product development division, including sourcing of open items and OEM Products:
  - Lead the product development, from design until product is available on market, liaising with Marketing, Design, Quality and Packaging in France
  Write out or drew product specifications, gameflows and product enhancement suggestions
  - Drive modifications of existing products for brand adaptation, cost reduction or compliance with safety regulations
  - Source, audit and negotiate manufactoring cost with factories in China
  ♦ Launch the distribution of the Private labels at international
  
  Key achievements:
  - Launched a line of 20 new products (including plastic, electronic, fabric, wood and metal), investing in over USD400K tooling
  - Implemented product development procedure and related documentation and tools, including technical files and safety assessment methods (in accordance with the new EC Toy Regulation)

• Battat - International Sales and Marketing Manager

  2008 - 2009 • Develop and execute the sales and marketing strategy for Europe, Middle East, South America and Asia-Pacific regions
  • Manage a sales team, overhaul the department’s organization and procedures
  
  Achievements
  - Reduced the private label developments from 40% to 25%, increasing the margin and promoting the house brands
  - Set up agents and distributors in key markets; brought in 20% new customers worldwide
  
  BRANFORD is the HK Branch of the Montreal based Toy Manufacturer BATTAT

• WHAM-O - Senior Marketing Director

  2007 - 2008 • Develop and execute management business plans
  Conduct Market research, SWOT analysis, competition product review, and develop the brand strategy for each product category
  • Responsible for achieving profit targets on all product lines
  Review product and key account P&L prior to launch. $2M Marketing budget including operation and promotional expenses.
  • Lead product development, pricing and promotion plans
  Maintain market knowledge and define the marketing and sales strategy.
  • Manage a marketing team of 7 product managers and assistants
  Review the Marketing priorities and planning weekly as a team
  
  Achievements
  •Developed the Brand Strategy for the next three years
  •Totally revamped the two largest product categories, (Snow and Towable: $23M Sales in 2007) and increased customers orders placement by 20% year on year).
  

• SMOBY MAJORETTE (now SIMBA) - International Category Manager

  2005 - 2007 •Set up the marketing and sales strategy out of Europe.
  •Ensure Group’s products pre sale activity for all international brands
  Organize bi-annual sales meeting, and train the branch and area sales managers. Set the promotional strategy, develop the supportive sales tools, work on product adaptations in cooperation with the Marketing, Packaging and PR.
  •Supervise a product category manager
  
  Key Achievements
  •Developed merchandising targeted at both distributors and customers
  •Coached sales teams within various business units both domestics and abroad

• BERCHET - Business Development Manager

  2002 - 2005 •FOB HK: Manage a sales program out of the Orient aimed to large customers worldwide.
  •Tri’ang: Develop a range of products manufactured in Asia and East European countries and aimed to worldwide discount retail channels. .
  
  => For both programs, attend the industry’s main trade shows. Introduce the product line worldwide customers
  Travel frequently to train the sales teams of all branches and assist meetings with key customers.
  Develop sales materials and direct product or packaging modification.
  Full ownership of the P&L
  
  Achievements
  - Successfully launched the Tri’ang brand (over $1M Sales the first year)
  - Multiplied the FOB HK sales Turnover by 4 within 2 years (6 M. Euros)
  

• BERCHET - Area Sales Manager

  2002 - 2003 • Prospect and promote the Berchet Group brands in the area
  Travel frequently to develop a $2M area, assisted with a sales coordinator in France. Set a price strategy and incentives programs for each customer. Organize in-store promotions and train customer sales teams. Frequent product demo to consumers.
  • Ensure a profitable growth of the sales in the region
  Weekly report to headquarter and monitor the margin analysis to pilot the price strategy.
  • Manage a Shanghai sales office.
  
  Key Achievements
  - Focus on the most profitable accounts reducing from 44 to 11. Increased turnover by 150% within 5 years.
  

• BERCHET TOYS (hong Kong) - Director

  1998 - 2002 •Responsible for finance and administrative management of the production and sales branches (18 people)
  Manage the treasury, payments and operating expenses. Report monthly to the C.E.O in France.
  • Create and Manage the FOB HK sales program out of Asia to large customers worldwide.
  
  Achievements
  
  - Developed a high profitable sales activity (FOB HK sales reached $1M the first year and increased to 5M in 2005)
  

Formations

• The Ohio State University (Cincinatti)

  Cincinatti 1997 - 1998 Equivalent Master degree of Business Administration

• Ecole Supérieure De Commerce

  Nantes 1995 - 1998 Master in Management
  
  - Majored in Finance controle
  
  - Vice Président of the Arts Association (founded a Wine club and a sculpture club)

• Ecole Supérieure De Commerce (Lyon)

  Lyon 1992 - 1995 Higher level certificate « International Trade »
  
  - Founding member of the Association "ORIZONS" - Organisation of Seminars related to Export business, services of internship placements.

Réseau

• Cécile TASSOU-CADEAU

• Christine MERCIER

• Emmanuel RAHER

• Habiba LARAKI

• Jean DESPHIEUX

• José BAGHDAD

• Nadège ROCHE

• Nathalie VERPEAUX

• Stephane SIMONNEAU