Kim Lucy MAZZA


En résumé

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  • 1000mercis - Digital Marketing Manager

    Paris 2013 - maintenant Develop and manage loyalty and acquisition programs for international brands through online media: emailing, Social Media, RTB and Mobile Marketing.
    * Collect, analyze and exploit data in order to build strong marketing recommendations ;
    * Deploy a full digital online/offline marketing strategy to generate traffic, sales (web/instore), collect new prospects, qualify the existing database, measure client's satisfaction...
  • Europe Etiquette - Digital Marketing & CRM Intern

    2012 - 2013 Manage the website structure in order to build successful information architecture (PrestaShop software)
    * Develop and manage communication campaigns: SEO/SEM, emailing campaigns ;
    * Business Development: identify strategic business opportunities to launch the website on foreign markets
  • Charme & Traditions - Digital Marketing & CRM Intern

    Paris 2012 - 2012 Develop an online community platform in order to provide tools for launching and running a hospitality business.
    * Conceive the website structure and functionalities, develop content ;
    * Develop and manage email B2B and B2C communications : emailing campaigns, display
  • AIESEC - Communication Officer

    2010 - 2012 Position the brand on the student market in order to promote AIESEC programs
    • Manage online and offline communication for local events to connect university students to institutions, companies
    • Manage media product packaging leading to partnerships with companies
    • Lead the local communication team within the local office in order to build media partnerships


  • INSEEC Paris Masters & MBA

    Paris 2011 - 2013 MSc

    Digital Marketing et E-business
  • Université Libre De Bruxelles (Bruxelles)

    Bruxelles 2010 - 2010 Erasmus Exchange Program
  • Università Degli Studi ROMA TRE (Rome)

    Rome 2007 - 2010 BA Foreign Languages and Communication

    English, French