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Kristina ZARIC

Paris

En résumé

A la suite d’une formation à l’Ecole Supérieure de Commerce d’Amiens, mon intérêt pour Internet et le Web Marketing me pousse à réaliser ma première expérience professionnelle dans ce domaine.
Actuellement en charge de la communication et du marketing online de l’agence de développement touristique de la France, ATOUT France UK, j’ai pour mission de gérer les campagnes web marketing de nos partenaires français (CRT, CDT et partenaires privés) sur les marchés Britanniques et Irlandais, de la mise en place à l’analyse des résultats et l’élaboration du bilan.
Créative, curieuse et dynamique à la recherche perpétuelle de connaissances, si vous recherchez une personne autonome, organisée avec une aisance relationnelle pour mener à bien des projets marketing, alors je vous invite à me contacter.
Bonne lecture

Kristina

Mes compétences :
Adwords
Affiliation
COMMERCE
Communication
Communication online
Community management
CPC
CPM
Customer relationship
Customer Relationship Management
E commerce
E mailing
E marketing
E Tourisme
E- Marketing
Email
Mailing
Management
Marketing
Microsoft CRM
Online communication
Référencement
Relation Client
Relationship
Relationship management
réseaux sociaux
Search
SEM
Seo
Tourisme
Web
Adobe Photoshop
Gestion de la relation client
E-commerce
Emailing
Web 2.0

Entreprises

  • ATOUT FRANCE UK - Digital communication executive

    Paris 2010 - maintenant • Manage online communication campaigns
    o Online campaign: paid search, cost per click, cost per thousand, contextual targeting, behavioural targeting, demographical targeting, retargeting, video
    o Dedicated microsite on Expedia, Lastminute, ITV
    o E-mailing campaign: e-mailing, newsletter, lead generation
    o Social media: facebook, twitter, blogs
    • Manage the relationship with the French and British Partners
    o Development of online communications action plans for each client corresponding to their strategy, objectives and budget as well as the follow-up of their advertising campaigns
    o Daily all management of multiple accounts and tight timeframes
    o Development and follow-up of partnerships with various media outlets, carrier partners, and other individual brands
    o Brief and liaise with creative and media agencies, printers and media to carry out communications campaigns of each client
    o Follow up of campaign results, including data compilation and statistical analysis, for use in campaign reviews
    • Manage 2 interns
    Achievements:
    • Manage e-marketing campaign. Budget : £ 300,000
    • Increase the loyalty of British public’s towards France. Management of 3 social networks accounts:
    o Facebook.com : Francophonik, 50 to 950 fans / Visitfrance: 250 to 3426 fans
    o Twitter : UK_Franceguide, 400 to 1,152 followers
    • Design of emailing campaigns

  • ATOUT FRANCE UK - IT assistant

    Paris 2010 - 2010 Objectives:
    • Update the website : www.uk.franceguide.com and Web 2.0 tools
    • Carry out a technology watch

    Achievements:
    • Create the official facebook page of the French government tourist office in the UK
    o Facebook : Visitfrance
    o Twitter : UK_Franceguide

  • Hotels & Preference - Marketing & Sales Director’s assistant

    2008 - 2008 • Carry out a strategic and competitors watch
    • Seek potential clients
    • Carry out commercial relationships with distributors (ex:Carrefour) and customers (ex:Laurent Perrier)
    • Update and qualify the data base : Salesforce
    • Manage email marketing

Formations

  • Ecole Supérieure De Commerce

    Amiens 2006 - 2010 Marketing

    Memoir : « The impact of Web 2.0 in the acquisition and Customer loyalty in the tourism industry »

Réseau

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