Hewlett Packard
- Local project Manager backed by HP MEMA Marketing & partner team
COURTABOEUF2009 - maintenantMission 1: Responsible for the development part of the project (before opening):
Recruited 8 employees: Store manager, sales employees, technical Guru, Cashiers
Built the marketing plan for the inauguration (press, street marketing, advertising)
Established the entire product portfolio for the store (3C), IPG & PSG products
Supervised the construction of the store with the Architect & Merchandising agency
Mission 2: Responsible for the business development & profitability of the store (after opening)
Trained all store staff on selling skills, product knowledge, team building
Ensured the application of all Merchandising guidelines coming from HP
Built / execute Q110 & Q210 Marketing plan for the store (RDF budget allocated by HP)
Mission 3: In charge of the new Demo Days program’s development in Morocco (funded by Microsoft)
Audited the previous concept: interview of store staff, audit of Demo Days in key stores
Developed a new concept adapted to Customer, Retail Partner & HP needs & guidelines
Deployed 15 weekends of Demo Days (Q409 & Q110) with 20 strategic retailers.
Key achievement: Managed and launched a retail business strategic project in an emerging country
LPG
- Reponsable podium vente
2007 - 2007Mission: Developing sales and marketing technics at Galeries Lafayette
Managed team (3 cosmetics saleswomen)
Advised and negotiated in French, English and Spanish
Key achievement: Reached 29,7k€ result in 5 weeks in direct sales
Groupe SEB
- Assistant marketing strategique international directeur produit
Vernon2007 - 2008Mission: Managing the international product launch
Worked out the distribution, positioning and price strategy of kettle by market for Russia, Japan, UK and France
Realised and analyzed a marketing survey: How to make and consume tea around the world?
Key achievement: Suggested an innovative product for each different habits
Total, Sartomer
- Service clientèle internationale
