Laetitia MOULY

En résumé

Entreprises

• Hewlett Packard - Local project Manager backed by HP MEMA Marketing & partner team

  COURTABOEUF 2009 - maintenant Mission 1: Responsible for the development part of the project (before opening):
  Recruited 8 employees: Store manager, sales employees, technical Guru, Cashiers
  Built the marketing plan for the inauguration (press, street marketing, advertising)
  Established the entire product portfolio for the store (3C), IPG & PSG products
  Supervised the construction of the store with the Architect & Merchandising agency
  
  Mission 2: Responsible for the business development & profitability of the store (after opening)
  Trained all store staff on selling skills, product knowledge, team building
  Ensured the application of all Merchandising guidelines coming from HP
  Built / execute Q110 & Q210 Marketing plan for the store (RDF budget allocated by HP)
  
  Mission 3: In charge of the new Demo Days program’s development in Morocco (funded by Microsoft)
  Audited the previous concept: interview of store staff, audit of Demo Days in key stores
  Developed a new concept adapted to Customer, Retail Partner & HP needs & guidelines
  Deployed 15 weekends of Demo Days (Q409 & Q110) with 20 strategic retailers.
  
  Key achievement: Managed and launched a retail business strategic project in an emerging country

• LPG - Reponsable podium vente

  2007 - 2007 Mission: Developing sales and marketing technics at Galeries Lafayette
  Managed team (3 cosmetics saleswomen)
  Advised and negotiated in French, English and Spanish
  Key achievement: Reached 29,7k€ result in 5 weeks in direct sales

• Groupe SEB - Assistant marketing strategique international directeur produit

  Vernon 2007 - 2008 Mission: Managing the international product launch
  Worked out the distribution, positioning and price strategy of kettle by market for Russia, Japan, UK and France
  Realised and analyzed a marketing survey: How to make and consume tea around the world?
  
  Key achievement: Suggested an innovative product for each different habits

• Total, Sartomer - Service clientèle internationale

  2006 - 2007 Mission: Managing worldwide customers orders
  
  Managed of international samples orders
  Researched on the domestic market for product expansion prospects
  Updated logistics process to South America
  
  Key achievement: Reduced 20% of the shipment cost

Formations

• Grenoble Ecole De Management ESC Grenoble GGSB EMSI

  Grenoble maintenant

Réseau

• Annabelle RUET

• Elodie LHEUREUX

• Hassib FAQIR

• Paul COLLIN