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Laetitia PERON

PARIS

En résumé

PERSONAL STATEMENT
I am a driven, dynamic and hands on digital marketing leader. Being on the Mobile scene for 10+ years, I acquired experience and expertise in many valuable aspects of marketing, sales, business development and leadership in the online marketing and digital performance sphere, and have extensive knowledge in mobile monetization.

I enjoy the challenges associated with improving, analyzing, and developing new ways in which to generate traffic, increase conversions, optimize payments flow, and find relevant partner to improve my company revenues and ROI. I thrive on the opportunity to build a strong network of partners and affiliates by utilizing my natural abilities in networking.

AT A GLANCE
Marketing - Mobile Strategy - Mobile Advertising - Mobile Content - Mobile Commerce - Mobile Affiliate Marketing - Mobile Networks - Mobile Subscription and WAP-Billing - Sales- Account Management -Project Leader

Specialized in #mobilemarketing for over than 10 years.
Working @affil4you as a Sales Operations Manager.
Mobile affiliation specialist.
Mobile traffic monetization expert

Mes compétences :
Marketing
Community management
Communication

Entreprises

  • Affil4you - Sales Operations Manager

    2012 - maintenant - Key Asset in the Sales Team
    - Be the go to girl, where my team can ask me anything regarding our business / relations / sales process / partner on-boarding
    - Strategic position of liaison between the Sales & Marketing Teams
    - Leading and organizing new products launch
    - Generate templates for sales reports and Analytics
    - Reflexion & Brainstorming about new sales process
    - Listening to clients / affiliates and trying to come up with bespoke ideas to increase there businesses
    - Increase the revenue in any way

  • Wister - Operational Marketing Manager

    Paris 2011 - 2012 - Coordinate the launch of all new projects or improvements decided on our current offers
    - Management of the Road Map of the company : technical, marketing and graphic
    - Coordinate tests on our offers
    - Management of incidents and their resolutions
    - Coordinate the process of launch, animation and improvements of new offers
    In charge of our Visio product
    - Management of some acquisition campaigns : purchase online spaces (affiliation, advertising, SEO ...)

  • WISTER - Project Manager : mobile affiliation

    Paris 2009 - 2011 With the constant increase of mobile traffic and smartphones, the way to monetise people and the users habits have changed. Wister had to face new challenges and started to work on the affiliation model.
    This activity represents today 90% of the global revenues.
    I have been asked to launch and pilot this new activity, in close dealing directly with the board and the shareholders of the company.
    Mobile Affiliation (Web2Mobile / Mobile2Mobile)
    - Define, elaborate and clarify the strategy around our affiliaton program
    - Define, manage, animate, and improve our own offers as advertiser

  • Wister - Product Manager : VOD, Visio, Dating

    Paris 2005 - 2009 1/ Mobile offers and sites
    - Analyse of the competition and benchmark of the best practices
    - Creation and launch of new offers : brief, conception, technical and carriers approvals, tests, definition of the price policy
    - Improvements of our currents offers / products : ergonomics, billing, end user flow, animation, organisation of quizz and premium offers
    - Management of our content providers
    - CRM : analyse and improvements of all sales, visits and end user flow
    2/Visio Product
    - Managing partners and affiliates ( campaigns / traffic / payouts / …)
    - Database segmentation / Push SMS
    - Events planners / organizer
    - Creation of sales presentations

  • OLYMPUS - Marketing Assistant

    RUNGIS Cedex 2004 - 2005 - Assistant of the Marketing Director and Product Managers
    - Classic offices duties ( mail, phone, calendar,...)
    - Translations in english : catalogs, website
    - Proof reading
    - Marketing/ Sales projects management and follow up
    - Website updates
    - Management of new partnerships
    - Management of the product database
    - Liaison with the public relations agency

  • Sinclair SA - Sales assistant

    2002 - 2002 - Sales assistant: customers follow ups , management of the customers database
    - Export assistant

Formations

  • TAMENTO

    Paris 2015 - 2015 Course in Community Manager

    Certification méthodologique de community management EcPaRe

  • Advancia

    Paris 2003 - 2004 Master’s degree in communication

    Spécialité communication évènementielle (Events Communication) / Project management

  • Université Paris

    Paris 2002 - 2003 Bachelor's degree in foreign language (English / Spanish)

  • Université Paris 11 Paris Sud

    Sceaux 2000 - 2002 Degree in marketing techniques

    Specialization : international trad

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