Laetitia SANCHEZ

En résumé

Entreprises

• Amcor - Marketing Director Asia Pacific / Singapore

  Barbezieux-Saint-Hilaire 2014 - maintenant Amcor is the world’s largest supplier of flexible packaging, with manufacturing sites around the world. Amcor Flexibles delivers outstanding customer solutions to the food, home & personal care, hospital, medical device, pharmaceutical and industrial markets.
  
  • Define, implement and monitor marketing strategies in the APAC region to meet FMCG consumers needs
  • Analyze FMCG market trends and consumer insights to provide strategic direction for our packaging products
  • Influence and work closely with marketing country-based teams
  • Formulate actionable strategy recommendations to grow brand awareness and brand share
  • Identify growth opportunities understanding customers, consumers and competitive landscape
  • Implement Digital marketing strategy in Asia Pacific
  
  Reporting to VP Sales, Marketing and R&D

• TOTAL - International Retail Marketing Project Manager

  COURBEVOIE 2011 - 2011 Advised Total China management and Total Philippines management :
  • Marketing Retail target business processes (Point of sales, shop, retail price management).
  • Investment management and business case.
  
  

• TOTAL Lubrifiants - International Market Segment manager / Singapore

  COURBEVOIE 2011 - 2014 * Global role based in Singapore
  * Develop global brand development strategies and worldwide marketing plans
  * Manage multiple brand portfolios
  * Manage multiple categories of products
  * Launch new products as well as new range of products at worldwide level
  * Develop effective marketing communications ranging from communication kit, brochures, B to B and B to C marketing documents, Point of Sales marketing documents.
  * Manage relationships with agencies.
  * Marketing partnerships with car manufacturers: Renault Trucks, DAF, Scania
  * Market studies: competitor watch, market analysis.
  * Develop pricing policies.
  
  

• Total - Retail Marketing Project Manager / Milan (Italy)

  COURBEVOIE 2008 - 2010 Team Leadership and Project Management
  
  Retail Marketing processes
  
  Cross-functional Management of people based in Italy, Germany, India
  
  Managed the development and implementation process from start to finish and ensured strategic and operational accuracy were delivered on time.
  
  Served as lead liaison with client and all parties necessary to complete programs.
  
  

• Total - CRM Team Leader

  COURBEVOIE 2006 - 2007 Define new business processes with the CRM tool set-up
  Definition of Marketing segmentation, Marketing business processes
  Management of a 3 persons team
  
  

• Accenture - Consultant

  Paris 2003 - 2006 Specialized in Human Performance, Change Management, Customer Relationship Management,
  
  Projects : INSEAD, Ministères des Finances, Ministère de la Défense, Ministère de l'Economie
  
  Transformation of organizations - Performance Improvement : Reorganization of structures and managerial supports, Improvment of operational efficiency
  
  Project Management - Change Management : Management assistance and change Management...
  
  

Formations

• ECOLE DES MINES DE PARIS ENSMP

  Paris 2000 - 2003 Marketing et produit de l'innovation

Réseau

• Benoît GUÉDÉ

• Bertrand DESREUMAUX

• Besnard EMMANUEL

• Claire BINARD

• Edgar SÉE

• Guillaume COFFIN

• Natalia SANCHEZ

• Olivier BAUMGARTNER

• Sylvie GASPAR

• Vincent BAPTISTE