Mes compétences :
Social media marketing
SEM
Gestion des priorités
Étude de marché
Dynamisme
Web 2.0
Entreprises
Adobe Systems
- SEM Manager
Paris2013 - maintenant- Management of the paid search team and agencies located in Paris, US and Asia.
- Management of the overall paid search strategy (Google, Bing, Yandex, Naver, Daum, Yahoo search engines)
- Successful launch of new stock images brands : Dollar Photo Club and Adobe Stock, all over the world
- Oversee paid search budget and provide recommendations and forecast : responsible of tens of millions budget
- Good experience with bidding and optimizations platforms (Omniture, Esv digital, Marin software…)
- Strong analytical skills
ESV Digital
- Senior account manager
2010 - 2013- Creation & management of PPC, display and social campaigns of the most important clients of the company (finance, mobile phone, Entertainment markets...) in France as in Europe.
- Reporting, analysis and continuous improvement of process
- Budget Management (millions)
- Setting strategies according to the client’s goals
- Web tracking management
- Training and management of Junior Account Managers : Strategic support in order to give them advices to develop the accounts they are in charge of + help them to find new opportunities.
APRIL Mobilité
- Marketing assistant
LYON Cedex 032009 - 2010- web marketing assistant : content creation (SEO), reportings with Google Analytics, SEM analysis...
- Social strategy creation and implementation: creation of the Facebook page, Facebook ads...
- Creation of marketing tools like newsletter, leaflets…;
- Market survey : analysis of the competition + detection of new product’s opportunities.
