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Laura LARRIVIERE

NICE

En résumé

Mes compétences :
Adobe photoshop
Adobe In design
Microsoft Office

Entreprises

  • Blue Gate Solutions - Digital Marketing Analyst Freelance

    2012 - maintenant Identifying client objectives and advising on suitable measurement strategies
    Developing e-reputation and community management campaigns
    Using methodical performance analysis to influence/support campaign strategies
    Reporting on key metrics, analysing and interpreting digital trends
  • Exotissimo World Travel - MarCom Executive (Ho Chi Minh - Vietnam)

    2012 - 2012 Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations
    Communicating with target audiences and managing customer relationships
    Managing adverts in the local press
    Managing the creation and production of marketing materials, including leaflets, posters, flyers, e-newsletters, digital frame and digital tablet application
    Liaising with suppliers and printers
    Sourcing and securing sponsorship
    Contributing to develop marketing plans and strategies
    Supporting the sales & marketing manager and other colleagues
  • Carnet de Vol - Personal shopper - part time job as a financial support to my studies (Nice - France)

    2011 - 2012 Listening to customer requirements and presenting appropriately to make a sale
    Leading each client through their shopping experience
    Challenging any objections with a view to get the customer to buy
    Gaining a clear understanding of customers' businesses and requirements
    Making accurate, rapid cost calculations and providing customers with quotations
    Maintaining and developing relationships with existing customers in person and via telephone calls and emails
    Responding to incoming email and phone enquiries
    Gathering market and customer information
    Feeding future buying trends back to employers
    Checking quantities of goods on delivery reception, on display and in stock
    Attending team meeting and sharing best practice with colleagues
  • Premiere Pression Provence - Marketing and Retail Manager Assistant (Hong Kong)

    2011 - 2011 Assisting managers in the execution of the strategic plans
    Designing layout plans for the first shop in Asia.
    Managing shop layout according to customers reactions and sales analysis.
    Collaborating with the PR agency for the grand opening in HK
    Organizing special promotions, displays and VIP events (private degustations…)
    Creating data base for the asiatic website
    Managing the creation and the production of marketing materials, including leaflets, flyers, vouchers, and fidelity cards
    Liaising with suppliers and printers
    Analysing and interpreting trends to facilitate planning
    Maintaining awareness of market trends in the retail industry, understanding forthcoming customer Initiatives and monitoring what local competitors are doing
    Introducting the wholesale products to the Chinese team
    Managing and motivating a team to increase sales and ensure efficiency
    Updating colleagues on business performance, new initiatives and other pertinent issues
    Analysing sales figures and forecasting future sales volumes to maximise profits
    Ensuring standards for quality, customer service and health and safety are met
    Responding to customer complaints and comments
    Dealing with sales, as and when required
  • EDHEC Business School - Sales Executive at EDHEC Group (From Lyon to Nimes - France)

    Roubaix Cedex 1 2009 - 2011 Promoting Bachelor Program in South of France (from Lyon to Nimes)
    Attending and organizing sales exhibitions
    Canvasing potential students and their parents
    Planning and organizing entrance exams in collaboration with sales team members
  • Pitchoun - Event Manager Pitchoun 2010 (Nice - France)

    2009 - 2010 The Pitchoun is a free guide of French Riviera places, with 100,000 copies distributed, 115 advertisers and private partnerships including the city of Nice


    Managing a team of 10 people
    Promoting the guide at regional scale
    Liaising with the Director to ascertain his precise event requirements
    Producing detailed proposals for events (timelines, venues, suppliers, legal obligations, staffing and budgets)
    Agreeing to and managing a budget
    Selling sponsorship/stand/exhibition space to partners
    Securing and booking a suitable locations and public places in partnership with the city
    Ensuring insurance, legal, health and safety obligations
    Coordinating venue management, stand designers, contractors and equipment hire
    Organizing facilities for car parking, traffic control, security, first aid, hospitality and the media
    Identifying and securing speakers, singers and special guests
    Coordinating staffing requirements and staff briefings
  • Sonia Rykiel - Retailer (Monaco Monte Carlo)

    Paris 2008 - 2010 Listening to customer requirements and presenting appropriately to make a sale
    Maintaining and developing relationships with existing customers in person and via telephone calls and emails
    Checking quantities of goods on delivery reception, on display and in stock
    Filling out monthly inventory reports
    Windows and shop merchandising: deciding how goods should be displayed to maximize customer interest and sales
    Gathering information on customers’ reactions to products

Formations

  • EENI The Global Business School (Hô Chi Minh City)

    Hô Chi Minh City 2012 - maintenant Master's degree, Master in International Relations, Projects and Global Investments
  • ESPEME, Post Bac Program Of The EDHEC Business School (Nice)

    Nice 2008 - 2011 Bachelor in Iternational Business Management and Marketing

    Marketing, Communication et Média - - Academic exchange at ABAC Assumption University, (3.35 GPA)
    Bangkok, 2010

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