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Laure GRANSON CHANUT

LITTLE ROCK

En résumé

Highly experienced managing director with a strong background in strategy and financial planning.
Collaborative team player with excellent interpersonal skills. Recognized for attention to detail and ability
to multi-task while managing multiple complex projects. Outstanding communication skills with fluency in
English and French and demonstrated capability to perform well in a multi-national environment. Graduate
degree from business school ranked as the third best in the world by the Financial Times in 2014.

Mes compétences :
Marketing
Gestion de projet
Analyse financière
Stratégie
Management
Reporting
Microsoft Office

Entreprises

  • BEAUDET AVIATION, INC. - BUSINESS OPERATIONS DIRECTOR

    2015 - maintenant Manage the operations of the company. Ensure and improve the performance, productivity and profitability of regular operations through the provision of effective methods and strategies.
    * ACCOUNTING AND FINANCE - In charge of administrative and financial management ($2.5 million budget). Ensure a consistent quality of earnings by effectively managing the internal financial statements. Communicate and report remotely to the Chairman in France.
    * SALES & MARKETING - Build up close relationships with customers. Promote Beaudet Aviation products and services and identifying potential worldwide customers. Support marketing actions such as product presentations and marketing events.
    * HUMAN RESOURCES - In charge of human resources operations for 26 employees. Develop and maintain a corporate culture which supports the company's overall business objectives.
    * PUBLIC RELATIONS - Represent the company before local authorities and Chamber of Commerce. Successfully obtained State subventions.

  • C&L MANAGEMENT, INC. - MARKETING AND SALES DIRECTOR

    2014 - 2015 Oversaw corporate communication strategy and planning. Developed coordination with several contractors, including IT, accounting, and insurance agents. Promoted business development through business customer acquisition campaigns. Scheduled follow-ups with business clients.
    * Facilitated sponsorship of 2015 Arkansas Razorbacks' baseball team. ;
    * Conceptualized and launched company website and social media accounts.
    * Created media campaigns for job openings; selected and contracted with new hires.

  • ORANGE TELECOM - MARKETING CONSULTANT

    2006 - 2011 Oversaw fixed phone Hybrid offers, specifications, and planning. Coordinated functional design and specifications, definition of impact, and follow-up with Technical Department.
    * Managed $2 million revenue business case, which involved business mapping and profitability analysis of prepaid offers and the impact of Hybrid on ARPU and retention.
    * Implemented commercial strategy for channel mix, pricing, promotions, sales team commissions and argumentation.
    * Developed enhancement of communications and liaisons with Customer Care teams.
    * Designed campaign follow-up on financial, technical, and customer satisfaction indexes.
    LAURE GRANSON CHANUT
    Resume, Page 2

  • BOUYGUES TELECOM - MARKETING PROJECT MANAGER

    Meudon 2003 - 2005 Coordinated conception and national launch of new innovative musical and audio mobile services, including video ringtones and ring-back tones. Provided technical follow-up with network, information systems, and mobile constructor's teams. Developed strategy, planning, and content management in m-commerce and m-marketing. Negotiated with business partners and provided support to content providers.
    * Generated $370,000 additional ARPU in four months. ;
    * Conducted market research, including analyzing and interpreting competitors and customer segments (via focus groups and quantitative studies).
    * Developed innovative location-based services with in-store electronic coupons and friend finder and dating apps.

  • BOUYGUES TELECOM - CLIENT MARKETING AND LOYALTY PRODUCT MANAGER

    Meudon 2000 - 2003 Developed customer revenue. Expanded Direct Marketing campaigns on recharge incentives, technological upgrade, value-added services, and customer satisfaction. Monitored client self-care and satisfaction and served as liaison with after-sales department and customer service.
    * Implemented mobile phone renewal program based on average revenue and market segmentation.

Formations

  • Essec

    Cergy Pontoise 1996 - 2000 Master of Science

    École Supérieure des Sciences Économiques et Commerciales (ESSEC filière Grande École), Paris, France - First European post-graduate business school to be accredited by the AACSB and ranked third worldwide by the Financial Times in 2014.

  • Virgil I. Grissom High School (Huntsville, Al)

    Huntsville, Al 1989 - 1992 High School Diploma

    Honor: Selected for Who's Who Among U.S. High School Students

Réseau

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