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Laurence CAIROLE-MELET

PARIS

En résumé

Previous experiences : 8 years in the cosmetics sector within leading industry companies ( L'Oréal - Boots Healthcare - Shiseido)

- Marketing Brands Generating Worldwide Sales of 50 M€ - Overseeing International Brand Management & Developing Market Plans - Driving Projects (new products launch) Across Sales, Coordinated Efforts to Ensure Successful Product Launches - Hiring, Training & Leading High Performing Marketing Teams

Qualifications :

• Self-directed and able to meet tight deadlines; adaptable to changing priorities • Proactive, details and results oriented, enthusiastic and creative, conceptual thinking • Proven experience to work in a highly challenging environment with a strong positive and team spirit • Excellent facilitation and interpersonal communication skills

Mes compétences :
Cosmetics
Manager
Marketing
Marketing manager
Recherche

Entreprises

  • L'OREAL – Consumer Products Division - International skincare group product manager

    PARIS 2004 - maintenant In charge of three skincare brands: Cosmence (facial & body care, suncare), Professeur Christine Poelman (anti-aging skincare) & Natural Sea Beauty (at home SPA)- (2006 turnover: 50 M€)

    • Formulated, led and implemented international global skincare strategies and launch plans
    • Developed the marketing mix of 25 new products per year (from concept, research, formula, packaging, industrial developments, media campaign - ATL & BTL - to operational launch) : built a sound and differentiated brand image for each brand and successfully launched major products which drove sales up to 26% for Pr. Poelman and 5% for Natural Sea Beauty
    • Analyzed monthly global figures (sales and market realizations), prepared and presented annual & 3-year sales forecasts, yearly budget to General Management, managed brands’ P&L
    • Challenged development planning to gain 10% of time vs. launch date while maximizing quality and minimizing financial risks
    • Worked in conjunction with local market teams to improve local portfolio and skincare knowledge
    • Recruited, trained, and managed a team of highly efficient product managers & assistants

  • L'OREAL – Luxury Products Division - International skincare group product manager

    PARIS 2001 - 2003 In charge of sun care, body care, make-up removers and cleansers line distributed in America, Asia and Europe (2003 turnover: 21 M€)

    • Formulated, led and implemented international strategies, launch plans and developed the marketing mix of 10 new products per year including a totally revamped sun care range (skincare and make up)
    • Analyzed monthly global figures, prepared yearly sales forecast and budget, increased profitability by 15%
    • Recruited, trained and managed a team of high performing product managers & assistants

  • HELENA RUBINSTEIN L’Oréal Luxury Products Division - International Skincare Senior Product Manager

    2001 - 2001 Responsible for 2 ranges of anti-aging care, moisturizers, make-up removers and cleansers line distributed in America, Asia and Europe

    • Executed and managed mix development and launch of a range of 5 new anti-aging products that ranked 6th on the highly competitive French market in its launch year
    • Analyzed monthly internal figures and managed yearly allocated budget
    • Supervised a highly productive team of employees.

  • BOOTS HEALTHCARE LABORATORIES - International & operational skincare product manager

    1998 - 2001 Responsible for anti-aging products and body care distributed in Europe.

    • Completed mix development of 10 new products per year and supportive actions for existing products
    • Set up and implemented marketing operational plans and budget for the French market which led to increase brand visibility and awareness
    • Built media strategy and coordinated development of advertising campaigns
    • Coordinated conception/production of marketing tools & merchandising materials
    • Cooperated with French sales and PR teams

  • SHISEIDO - International Product Manager Assistant (Trainee)

    Paris 1997 - 1997 • Conducted a market study: best practices for selling perfumes in European selective distribution
    • Participated in new skincare and perfume products development dedicated to Asia & US market

Formations

  • ESSEC

    Cergy Pontoise 1995 - 1998 Ranked 7th in the international “Top Business Schools recruiters’ MBA Picks” ranking - Wall Street Journal - September 2007

  • Ipesup

    Paris 1994 - 1995 Scientific option

    Prep Course for Graduate Schools of Business & Management Competition Examinations

  • Lycée Du Parc

    Lyon 1993 - 1994 Prep course for Graduate Schools of Business & Management Competition Examination

    Scientific option

  • Lycée Institution Des Chartreux (Lyon)

    Lyon 1987 - 1993 Collège et Lycée

    Grammar School & Highschool

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