Laurence CORNET

En résumé

Entreprises

• Leo Burnett Paris - International Account Director / Directrice de Clientèle Internationale

  Saint Denis 2014 - maintenant Hired as Account Manager, I was promoted Account director within the first year at the agency.
  I am today at the head of the Philip Morris hub gathering France & Nordic countries (Sweden, Denmark, Finland, Norway and Iceland) – 2nd largest client at Leo Burnett Paris – and manage a team of 5 looking after 3 international brands – Marlboro, L&M and Chesterfield – 2 local brands with strategic and creative local lead – Philip Morris and Petteroe’s – and the next generation of tobacco products (IQOS).
  ► B2B (on and offline) and B2C (POSM at tobacconists’) experience in a highly regulated environment.
  
  Pitch experience: Samsung – Galaxy A Smartphone – #thewayyouare
  Other client experience: Cuisinella – 360 communication pack – TV, OOH, radio

• VSI (Volontariat de Solidarité Internationale) - Country Manager / Project coordinator

  2013 - 2014 I left Ogilvy Healthworld to volunteer for one year in India, and work for 3 NGOs.
  ► Country manager for Mission Humanitaire (French NGO)
  my role in India for Mission Humanitaire was to set up a branch of the NGO in South East India, i.e. analyze local needs, build short-term support plan and long-term expansion strategy, hire and coordinate local team, forecast and track NGO local budget. By the end of the year, 4 medical missions, 30 villages, over 6,000 patients from Dalit communities were benefited.
  Since January 2014, over 50 missions took place and processes set in Pondicherry are today being implemented in other countries covered by Mission Humanitaire.
  ► Project coordinator for HAMAP (French NGO)
  ► Capacity building with Prime Trust (Indian NGO)

• Ogilvy Healthworld - International Account Supervisor

  2010 - 2012 I was looking after 5 major European pharma and hospital clients, orchestrated 3 B2B product launches and took part in yearly strategic recommendations for contracted clients as well as a complete rebranding (image and positioning) for one B2C client.
  ►Strategic, branding and communication guidelines at EU level.
  ►Experience in print (incl. photoshoot), digital interactive PR tools, expert interviews and congress booth animationsPitch experience: International clients in the area of Rheumatoid Arthritis, pneumo-coccal diseases and Alzheimer’s disease.

• In-sync strategy - Marketing research assistant

  2008 - 2009 Qualitative & quantitative research covering various field-work methods such as Ethnographies, Telephone Interviews, Social Science Lit-review and Reflective Journeys® leading to strategic recommendations. Initially hired for a 6-months contract, I was asked to stay for an extra 6 months with higher responsibilities.

• Auchan Villeneuve d'Asq - Section manager for children’s clothes

  2007 - 2007 I led a team of 8 sales assistants during the busiest time of the year for this department – i.e. the “back to school” period. I was in charge of a 250,000 Euros turnover in three months and took major decisions for this department.

Formations

• EDHEC Business School

  Lille 2006 - 2010 Msc in Marketing and Master's in Management
  
  Curriculum with two years in English

Réseau

• Adeline CLÈRE

• Christophe CHER

• Floriane DURAND

• Gaëlle BATAILLE

• Jacques-Henri VALLA

• Laura KNAUB

• Marie FAURE

• Martial VIMONT

• Pierre-Antoine STEJSKAL

• Stéphanie COEN-FOURQUET