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Laurent BOUCHER

Sheffield

En résumé

Managing director and Worldwide sales development experience and subsidiary management in companies offering technical solutions and products.
With an MBA in International business and a Master of Science in mechanical engineering, I was given opportunities to successfully develop business in more than 50 countries. I am close to the market through the management of a team and distribution network but also intense traveling.
A good financial and accounting knowledge allows me to set-up budget forecasts and check P&L accounts.

Specialties
Business development, international sales and marketing, subsidiary management, technical background, various culture experience, budget and P&L analysis.

Mes compétences :
Managing Director
Sales Director
Europe
Asia
Mechanical Engineer
International business development
MBA

Entreprises

  • Pryor Marking TEchnology - Directeur Commercial et Marketing Monde - Directeur de filiale.

    Sheffield 2007 - maintenant Worldwide sales development and marketing for the company group.
    Industrial traceability with component identification and data capture, using automatic reading solutions.
    Typical market segment: Automotive, aerospace, medical applications, metal parts.
    Headquartered in Europe, subsidiaries and distributors in more than 50 countries.

  • SIC Marking SAS and SIC Marking Ltd - International Sales and Marketing Director Group - Managing Director of UK subsidiary

    1999 - 2007 Industrial component marking systems
    Industries: Automotive, aerospace, military, metal and mechanical components, hospitals…)

    My results:
    SIC Marquage Industriel, mainly developed in France, became SIC Marking known and represented on 5 continents
    International sales grew from 0,3 M€ to 6,0 M€.

    Some of my actions:
    • Creation and development of the International Sales Department
    • Appointment of distributors in 43 countries
    • Exhibitions worldwide
    • Market and competition analyses


    Managing Director of UK subsidiary
    • Sales and marketing development
    • Management of the company - P&L, budget reporting to head quarters...)
    • Cost reduction and subsidiary restructuring

  • Technifor Inc. (USA) - Product Manager

    1994 - 1999 Industrial permanent marking systems (mainly automotive industries)

    Achievments
    Visit of customers for complex applications as a project engineer.
    Technical and Marketing training of the sales team and network.

    Marketing: Exhibitions in Mexico, USA and Canada. Writter of some technical information documents.
    Certification of products to comply with FCC et CE standards/directives.

Formations

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