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Laurent DE BRAY

SAO PAULO

En résumé

Mes compétences :
Business Transformation
Assembly Plants
team work development
overall management
management skills
human resources management
develop strategic partnerships
develop people
complete management
branding
Mergers & Acquisitions
Logistics
General management

Entreprises

  • Philips Lighting - CEO & svp

    2015 - maintenant Senior Vice President & CEO France, All Business Groups (B2B & B2C)
    Turnover: EUR 400m declining growth over last 5 years
    Full P&L responsibility for the total activity with a real focus on restructuring, business transformation and change of business models, next to the recurrent activities of a national organization
    Main personal acquisitions: learn how to change the bowl game, change the paradigms, motivation of the team, restructuration and closure of factories in the French environment
  • Philips Lighting - Senior Vice President General Manager

    2012 - 2015 : Senior Vice President General Manager Latam, All Business Groups (B2B & B2C)
    Turnover: EUR 370m growth over 15% per year
    Full P&L responsibility for the global Lighting activity in Latin America including restructuring, factories, supply chain, business transformation, human resources, marketing and sales
    Main personal acquisitions: turnaround of the business with drastic strategic change and ways of working in a loss making business
  • Philips - Senior vice president

    Suresnes 2011 - maintenant
  • Philips Lighting - Vice President General Manager

    2009 - 2012 : Vice President General Manager Asia Pacific, Business Group Automotive Lighting
    Turnover: EUR 330m growth over 12% per year
    Full P&L responsibility for the global Automotive OEM & Aftermarket business including factories, supply chain, human resources, marketing partnerships and sales
    Main personal acquisitions: develop strategic partnerships to enhance new businesses and reinforce leadership position
  • Philips Lighting - Vice President & General Manager

    2007 - 2009 Vice President General Manager Aftermarket worldwide, Business Group Automotive Lighting
    Turnover: EUR 300m growth over 15% per year
    Full P&L responsibility for the global Aftermarket business including supply chain, innovation roadmap, product allocations, resources, development, strategic decisions
    Main personal acquisitions: think global/act local, M&A
  • Philips Lighting - Vice President European Sales & Chief Marketing Officer

    2005 - 2007 : Philips Lighting France/The Netherlands
    Business Group Automotive Lighting Turnover: EUR 200m growth over 10% per year
    On top of the European aftermarket responsibility, in charge of the global Marketing strategy and its implementation, of the Narva brand on global level and the complete supply chain including the industrial packaging and logistic resources
    Main personal acquisitions: worldwide scope, industrial and investment decisions; part of all strategic decisions (technological challenges, market dynamics, speed of change and globalization)
  • Philips Lighting - European Sales & Marketing Manager Business Unit

    2002 - 2005 : European Sales and Marketing Manager Business Unit Automotive Lighting
    Turnover: EUR 100m 7% growth per year
    Define and deploy the Aftermarket strategy by ensuring entitlement in all aspects (leadership, branding, market intelligence, product portfolio management, communications, sales execution, international account management, pricing, distribution and channel strategy) in EMEA; complete P&L responsibility
    Main personal acquisitions: management of multicultural teams, complete ownership on business drivers, restructure and develop people, shape a winning organization, lobbying activity, dealing with multi-channels, delegation and empowerment
  • Philips DAP BV - Global Marketing Manager Business Unit

    1999 - 2001 : Global Marketing Manager Business Unit Body Beauty & Health (Female depilation products, Hair care products, Skin care products and Health products)
    Turnover: EUR 220m 10% growth per year
    In charge of the worldwide policy for this product group in terms of marketing program, range, price, activity, distribution, profitability; responsible of the strategic review in the regions for the 5 coming years and budget
    Main personal acquisitions: management; capacity of analyzing and planning for short, mid and long term; involvement in the strategy and its investment; shareholder value
  • Philips Romania - General Manager

    1995 - 1998 : General Manager for consumer product divisions (Sound and Vision, Domestic Appliances and Personnel Care, Business Electronics)
    Turnover: EUR 22m + 400% in three years
    Implementation of two sales teams: 15 persons; complete management of the Product divisions in terms of budget investment, distribution, sales, finance, communication (ATL and BTL) and management; elaboration of the marketing and business plan; supervision of three assembling lines
    Main personal acquisitions: perfect knowledge of the different channels of distribution, management skills, running all the aspect of a business
  • Philips Lighting - Area sales manager

    1994 - 1994 Award: 1st of the worldwide Philips Lighting contest in decorative and festive lighting for the Great Mosque Hassan II in Casablanca in
    Main personal acquisitions: knowledge in organization, building marketing and business plan; adapting my behaviors to local customs and ways of working; overall management of teams reporting directly and teams without hierarchical link
  • Compagnie Philips Eclairage - Area Sales Manager Indian Ocean & North Africa

    1991 - 1995 : Sales Manager for Indian Ocean and North Africa
    Turnover: EUR 7m + 90% in four years.
    Adaptation of different kind of local organization in accordance with the potential and the opportunities in each country, in order to develop the market share and the turnover in two main fields (consumer and projects) for the Lighting department; management of the staff for each country
  • Compagnie Philips Eclairage - Area Sales Manager

    1989 - 1990 Area Sales Manager in charge of the three major counties of France (Paris, Haut de Seine)
    Turnover: EUR 3m + 30% in one year and half.
    Development of the activity with electrical retailers and groups; responsibility of some important projects (B2B) like the lighting of the hippodrome of Enghien (first worldwide major realization with the Arena Vision floodlight)
    Main personal acquisitions: learn how to make action plans, to link individual objectives to a global vision
  • Dany Rose SARL - Export Manager

    1988 - 1989 : Export Manager for the company (creation and sales of leisure-wear and underwear)
    Turnover: EUR 10m in which 25% was export.
    Elaboration and follow up of the different strategies implemented in each country where we were acting (Great Britain, Belgium, United States, Germany, Japan, Spain and Italy)
    Constitution of a branch in United States; dealing with the purchasing department of international accounts.
    Main personal acquisitions: worldwide overview, team work development, knowledge about all the characteristics of a limited company (finance, production, logistics, forecast, sales)

Formations

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