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Laurent GAUBERT

Paris

En résumé

Consulting and Marketing Executive with 15+ years of experience in High Tech industry & SaaS software solutions in a BtB international environment focusing on digital transformation / analytics / big data consulting and related IT solutions, pre-sales, business development, and global delivery (on-shore / off-shore). Skilled manager for successfully recruiting, hiring, and training consulting professionals. Proven track record in building CxO level relationships to influence and win engagements. Regular public speaker at industry conferences.

Areas of Expertise include:
 Sales / Marketing function
 High-Tech Industry / SaaS Software
 Product Marketing
 Demand Creation / ABM
 Digital Marketing (SEO, SEM…)
 Business Development
 CxO level influence
 Program setup | delivery
 Team selection | training
 Digital transformation consulting
 Digital thought leadership
 MarTech / IT infrastructure
 Advanced Analytics / Big data
 Service line development
 Bilingual French - English

Mes compétences :
Social media
Big Data
Gestion de projet
Saas
Data mining
Recrutement
Web intelligence
Analyse de données
Business Transformation
Marketing des services
Intelligence économique
Business Intelligence
Management
Marketing stratégique
Stratégie digitale
Marketing produit
Études marketing
Marketing opérationnel
Business development
Conseil
CRM analytique
Business Analysis
Account management

Entreprises

  • Autodesk - Market Intelligence and Planning Director

    Paris 2006 - maintenant

  • Hewlett Packard - EMEA MARKETING & BUSINESS DEVELOPMENT MANAGER

    COURTABOEUF 1996 - 2006 • Responsible to grow Market share and revenue of the large format printer category in CAD market ($500 Mio revenue)

    - Development of the go to market strategy for the CAD market in EMEA
    - Development of quarterly business plans with key pan EMEA distributors (TechData and Ingram)
    - Development and execution of IHV / ISV partners co-marketing plans (Autodesk, Adobe, Dassault)
    • Responsible to deliver marketing qualified leads to sales and achieve share of voice leadership by developing and running key pan EMEA marketing campaigns
    - Campaign definition using market and customer intelligence, Creative agency briefing and content delivery management, measurement and optimization

    • Achieved a 5pts Market Share growth, doubled co-marketing budget from Alliance partners to $1Mio, pioneered usage of social media / influencers tactics in traditional campaigns

Formations

Réseau

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