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Laurent GUITART

DUBAI

En résumé

High-performing CEO with 18 years of experience, in the field of Sales & Marketing, Retail and Purchase.
Area of expertise's:

Sales and Marketing
•Overseeing the sales and marketing operations, thereby achieving increased sales growth.
•Analysing and develop new markets to drive volumes resulting in augmented business.
•Driving sales efforts involving effective promotional activities, product awareness with high potential clients for growth and profitability.
•Conducting detailed market study to analyze the latest market trends and tracking competitor activities and providing valuable inputs for fine tuning the selling and the marketing strategies.

Team Management
•Leading, training & monitoring the performance of team members to ensure efficiency in sales operations and meeting of individual & group targets.
•Scheduling team assignments to achieve the pre set goals within time, quality & cost parameters.
•Proven persuasion, negotiation and closing skills. Excellent interpersonal and communication skills.

Purchase and merchandising
•Overseeing the purchase and merchandising operations, thereby achieving increased sales and profitability growth
•Meeting with suppliers and managing the distribution of stock, by negotiating cost prices, ordering stock, agreeing timescales and delivery dates
•Identifying production and supply difficulties and dealing with any problems or delays as they arise
•Planning product ranges and preparing sales and stock plans in conjunction with buyers
•Liaising with buyer, analysts, stores, suppliers and distributors
•Working closely with visual display staff and department heads to decide how goods should be displayed to maximise customer interest and sales
•Maintaining awareness of competitors’ performance
•Performing category management by analysing the market trend and involving premium brands
•Analysing previous season’s sales and reporting on the current season’s lines
•Managing, training and supervising junior staff

Mes compétences :
Leadership
P&L management
Négociation commerciale
Négociation contrats

Entreprises

  • Circle K - CEO

    2018 - maintenant

  • Circle K - General manager

    2015 - 2018

  • DAS Holding - General Manager

    2014 - 2015 General Manager
    DAS Holding , retail subsidiary .

    Company profile :
    DAS Holding is an Abu Dhabi-based international investment holding company. As one of the largest and most dynamic investment holding companies in the UAE, DAS Holding is recognized as an innovative business incubator and has earned an unsurpassed reputation courtesy of its uncompromising quality and innate professionalism.

    DAS Holding serves as a conglomerate of subsidiaries, spanning diverse industries with equally wide-ranging products and services, each supported by a global network of partners and associates. Our subsidiaries are all recognized as pioneers within their respective industries, ensuring that DAS Holding now represents the ideal business partner for multinational corporations, governments and entrepreneurs who seek to develop and nurture a new company.
    www.dasholding.ae

    Responsible-accountable for the entire PnL and expansion of our retail chain : Select Market .
    Reporting to COO .

  • A2Z Group of company - General Manager

    2014 - 2014 Company Profile: A2Z is a new growing group of companies : A2Z Supermarket-A2Z Premium-A2Z Trading-A2Z Cosmetics-A2Z IT.

    Along with the owner we initiated the creation and the development of a new global business ; Trading-Retail-Online :
    Define company strategy-missions-vision at 3 , 6 and 9 years
    Set up company structure and policy
    Validate the global budget
    Built and lead a dynamic team .

    Responsible for the development and bottom line of the group of companies .
    Reporting to Owner .

    Profile:
    Increase management's effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.

    Develop strategic plan by studying technological and financial opportunities; presenting assumptions; recommending objectives.

    Coordinate efforts by establishing procurement, production, marketing, trading and technical services policies and practices; coordinating actions with corporate staff.

    Build company image by collaborating with customers, government, community organisations and employees; enforcing ethical business practices.

    Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.

  • Bahman entreprise - HEAD of sales

    2011 - 2013 Company Profile: Bahman Entreprises is an established organisation in the region for more than 60 years with expertise in the fields of domestic appliances, white goods, personal care, cookware, coffee machine and house-ware. Brands portfolio: BABYLISS-TERRAILLON-GAGGIA-CULINOR .

    I was working in sales department, which is responsible for the distribution network-sales-marketing activities for all channels (modern-specialist-traditional-hospitality-export)
    Profile:
    • Steering a team of 35 members and ensuring optimal results.
    • Implementing company strategy and KPIs with the board
    • Spearheaded efforts in developing and aligning company’s distribution channel and sales offices in the region.
    • Generate new business opportunities simultaneously assigning and managing sub distributors.
    • Tracking Market trends and innovating strategies to compete in market to capture market and churn maximum revenues.
    • Managing both corporate B2C and trading sales B2B in UAE and CIS countries.
    • Spearheaded efforts in developing and aligning company’s distribution
    • Launching range of new items in different business verticals: personal care (Babyliss, Terraillon), Coffee machine ( Gaggia ) , cookware ( Culinor ) , termos ( Alfi ) .
    • Expanding channel and increasing market share growing the business in both vertical and horizontal way
    • Establishing strategies to compete in different business verticals
    • Setting market distribution plans per product, territory and business category
    • Generating sales and incentive schemes for strategic partners, including power retailers, wholesalers
    • Handling ATL (Above The Line) and BTL (Below The Line) marketing activities
    • Efficient team management to lead the achieve optimal results
    Achievements
    • Sales Growth of 84% in one year ( YTD2013).
    • Initiated and negotiated terms business with power retailers
    • Re-established GAGGIA Brand in UAE.
    • Launched Culinor brand in UAE .
    • Expanded UAE distribution operation to over 450 clients.

  • Hyperpanda - HEAD of purchase-merchandising

    2006 - 2011 Company Profile: SAVOLA is the largest companies in Middle East, with over 16,000 employees. HYPERPANDA is specialized in Retail (Hypermarket-supermarket-express).

    Profile:
    • Negotiating and signing terms business with distribution companies
    • Conducting Market study for sourcing new brands and new categories
    • Implementing non food strategy and KPIs
    • Driving and monitoring full P&L (sales to botton line)
    • Conducting purchase effectiveness, buying goods at minimum possible price in following company policy
    • Running negotiation, fix the price and terms&negotiations
    • Studying sales record and inventory level of current stock
    • Meeting , trade show , conferences and visits to supplier plants and distribution center also provide opportunities to examin products , discussing others technical and business condideration that bear on the purchase
    • Assisting in planning and implementing sales promotion
    • Implementing and driving category management
    • Running the yearly marketing activities with the board
    • Assisting remaining purchase team in implementing category management in KSA market, by analysing non food categories and drawing guidelines and lay out .
    Achievements
    • Initiated and negotiated terms business with all premium brands
    • Developed good relation with existing partners
    • Implemented new categories ahead of competitions
    • Over - delivered yearly budget continuously for 5 years

Formations

Pas de formation renseignée

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