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Laurent MARTEL

En résumé

Global Product Management, Strategic Planning, Portfolio Management, Business Development.
Market analysis, competitive landscape analysis, SWOT, PORTER, Segmentation, Segment Selection (attractiveness Vs Accessibility Vs Capabilities), TAM, SAM, SOM and sales forecasting. Product Road map. Product Life Cycle management, Profit Improvement program.

Unic Blend of skills with hands on and operational experience, global team player in cross functional team (Sales, R&D, Procurement, Finance, Marketing, Operation), conceptual long term and strategic thinker to identify and implement strategies that differentiates us in the competitive landscape and makes sure our products respond to the customer voices and to the long term market needs. Regular Communication (strategy selling) to peers, management and executive board (DCE, CEO).

Product Knowledge: Sensors and other mechatronics systems:17 years
Market Knowledge: Automotive , Off Road, Trucks 27 years
Medical, Industrial and Aerospace tooling 2 years.
Business Development & Strategic Marketing. 6 years
Global Automotive Key Account Management. 8 years
Sales Engineering - Europe and ASIA. 8 years
Supplier Development - ASIA. 3 years
Sales team management EUROPE and ASIA. 2 years
R&D : Design of product and process equipment (Sensors). 4 years
Key Project in 2014: MEMS Pressure Sensor Buiness Plan. Ad Blue Quality and Level Sensor for SCR systems in Diesel Engine Business Plan.
More specific sensor expertise: Position, Level, Accelerator Pedal, Pressure, Temperature.

Entreprises

  • TT Electronics Plc

    2013 - maintenant
  • AB Elektronik GmbH, Sensing Division of TT electronics Plc. - Business Development Manager for the Division (Global)

    2011 - 2013 AB Elektronik GmbH. Werne, Germany. www.abelektronik.de /www.ttelectronics.com
    Sensing Division of TT electronics Plc.
    Development/Implementation of a strategic marketing procedure including: competitive landscape analysis, market sizing (TAM, SAM, and SOM), Porter, SWOT, segmentation, positioning, strategic segment mapping and selection (Attractiveness/ Accessibility/Capacity).

     New Technology Licence agreement implementation
     Identification of SOM in focus segment for Linear Position Sensor
     Market Intelligence consolidation: Energy harvesting / MEMS / High Temp Piezoelectric pressure sensing (Industrial)
     Diversification : Market analysis and growth plan proposal ‘’sensor in medical’’

  • AB Elektronik GmbH. Werne, Germany. - Sales Manager France (Division). Europe coverage

    2010 - 2011 Marketing and commercial plan implementation including Technical days and robust prospect activities. Automotive Sector (Tier 1 / OEM) and Off High Way Industry.
    Business Development for Aerospace Tooling for aerostructure assembly (HALOSENSOR). Tooling based on Automotive Sensor Technology
    Products: Speed, Position; Pedal, Temperature and Pressure. Aerostcuture Tooling.
  • AB Electronic Ltd. Romford, Essex, G.B. - Business Development Manager. Europe, China, India.

    2007 - 2009 AB Electronic Ltd. Romford, Essex, G.B. www.abelektronik.de
    Subsidiary of TT electronics Plc. Sales/Emp. 12-15M€/150-200

    For 2 years responsible for the complete sensor portfolio in automotive mainly and industrial sector. Management of the Sales team in Europe and China and of the sales administration in UK. Responsible for contract review, P&L, pricing models, budgeting, negotiation and business implementation. Projects with Renault/Nissan, Continental, Bitron, Land Rover, Getrag, Fiat, CNH, AGCO, Chery Auto China, Koito China, Synerject China, Valeo China, Valeo Sylvania US

    2 years Key Account Manager (VALEO Group) in addition to the 6 previous years.
  • AB Electronic Ltd. Romford, Essex, G.B - Ingénieur d'affaire Europe, et Key Account Manager

    2002 - 2007 INGENIEUR D AFFAIRES EUROPE
    Grew Business in Auto, Truck, 2&3 wheeler.
    Grew Business in Off Road Vehicle (Farming, Construction)
    Training of our Sales Offcie in France, Italy and UK


    KEY ACCOUNT MANAGER:
    With full responsibility of VALEO account. Responsible for product quality, customer satisfaction. Responsible to launch new added value products, Implement customer-focused and pricing strategies and long term contract management.

     Grew the revenue by a factor of 5 in 5 years (160K€ to 3.5M€ pick)
     Deployment of sales in Europe (From France initially), USA and China.
     Ensured customer satisfaction, met their Quality, Cost and Deliveries target.
     Implementation of the customer procedures APQP, PDCA in ad equation with our internal procedures. Golden Rule to improve customer services
     Development and Implement of consignment stock protocol
     Renegotiation of our payment terms
     Value add (bracket and links) to our customer (Chassis Sensor)
    Global Project Management for 15 project to implement changes with PSA, RENAULT, FIAT, SAAB, GM at the same time and in 12 months
     Supported the delocalisation of all VALEO product Line from UK to China (Suzhou) including Sales, Admin, Pricing and contractual document

    In view of delivering best service, quality and performances to our Key Account (VALEO), I was personally involved and responsible of our supplier in Taiwan. De-sourcing and sourcing suppliers. Implementation of injection moulding process control, adequate KPI’s and robust procedures
  • AB Electronic Ltd. Romford, Essex, G.B - Mechanical Design Engineer

    1998 - 2001 AB Electronic Ltd. Romford, Essex, G.B. www.abelektronik.de
    Subsidiary of TT electronics Plc. Sales/Emp. 12-15M€/150-200

    Design of Automotive Sensor. In charge of complete R&D for specific sensor like Position Sensor in Chassis Application including, concept, 2D, 3D, supplier development; process development, product validation, technical specification review and compliance matrix, DFMEA, PFMEA.

    In Charge of International Project (VALEO, BITRON, CSA, PSA, SAAB, RENAULT).
    Mechanical and Electronic Sensor Design
    Developped first Digitial Interface for our sensor (PCBA)
    Developped Infra Red curing for Epoxy based resin
    Work on plastic laser welding suppplier development
    Mechnanical Design Correction and Automatice End of Line Testing Unit
    Technical Benchmark

Formations

  • Strathclyde University, Glasgow, SCOTLAND (Glasgow)

    Glasgow 1994 - 1997 MEng, MASTER Degree of Mechanical Engineering

    1994-1997 Strathclyde University, Glasgow, SCOTLAND. www.strath.ac.uk
    Graduated with a Master Degree of Mechanical Engineering (MEng).

    1996-1997 1Business School of Strathclyde, Glasgow, SCOTLAND. www.strath.ac.uk/business
    1 year Postgraduate. Financial & Cost Accounting - Business Finance.

  • Ecole Nationale Des Ingénieurs (ENI)

    Saint Etienne 1991 - 1993

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