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Laurent SCAON

En résumé

National and international sales and distribution network development, Marketing strategy, product management.

Expert in the automotive key account management : OEM and market knowledge.

Expert in international marketing and sales management.

Specialties : international Marketing and sales, B to B, sales team and international key account management.

Mes compétences :
Gestion de projet
Direction commerciale
Négociation commerciale
Management
Marketing
b To B

Entreprises

  • MOTUL - Sales Manager - Europe Middle East Africa

    2012 - 2015 • Definition and implementation of the business strategy of the industrial activity of MOTUL Lubricants Group, in the EMEA zone: Development of the distribution network: Eastern Europe, Russia, South Europe, North and South Africa; Automotive and Aerospace markets.
    • Develop a network of distributors / importers: contracts, rates, internal staff recruitment, business development, sales follow-up, and organizing support teams.
    • Strategic Account Management Automotive Business in the EMEA zone: business development of automotive manufacturers and suppliers.
    • Sales team management: 2 market technical development managers, and 3 Business Development Manager, France: 1 sales manager, a sales team France (7)

  • MOTUL - Sales Manager France

    2008 - 2011 • Definition, animation and implementation of the French business strategy.
    • Management of the sales team: one key account and seven salesmen.
    • Definition of strategic markets, business follow-up (Sales Pipelines), organization of the trainings of the team.
    • Promotion and communication : marketing tools, trade shows, participation in the implementation of the CRM tools for analysis, reporting, order tracking
    • Management of strategic Key Accounts in France: Automotive OEM and suppliers.

  • MOTUL - Industrial Lubricant Marketing Manager

    2002 - 2008 • Product ranges management: Lubricants and High Performance Lubricants industrial activity of MOTUL Group, from the R&D to product distribution
    • Ranges definition and positioning: product, price, promotion, place
    • Definition of the communication strategy of the ranges
    • Realization of marketing support tools for the sales force in France, Vietnam and India
    • Management of some Automotive customers in France
    • Coordination of the actions with the R & D laboratory and suppliers

Formations

Pas de formation renseignée

Réseau

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