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Lazare TCHIAT

LUBUMBASHI

En résumé

Mes compétences :
Product development) • Sales strategy (distributio
Sales force management
Marketing audit
Quantitative and qualitative research
Gestion d’un centre de profit
Sales analysis
Logistic and transport
Communication agency
Trade terms) • Negotiation skills (managing relati
Key account management
Operational marketing
Planning stratégique
Marketing opérationnel
Brand Management
Customer service
Launch plan
Analyse stratégique
BTL/ATL
Supply chain
Stratégie d’entreprise
Innovation Management
Marketing Research
Négociation commerciale
Trade marketing
Finance d'entreprise

Entreprises

  • Japan Tobacco International - Sales Director

    2014 - maintenant Drive and lead sales operations

  • ORANGE CAMEROUN - CORPORATE SALES MANAGER

    Paris 2009 - 2014 Main accountability : Increase Orange Market Share and value Share in B2B Market. Ensure the best Customer service to business telecom users.

    Key achievement: In 2013, we over exceeded the sales objectives by 140% versus target, and achieved + 15% increase versus last year and won back new key accounts (ECOBANK, SCHLUMBERGER , CAMRAIL, BOLLORE AFRICA LOGISTIC, ALLIANZ, BICEC, BGFI, TRATAFRIC MOTORS, TRATAFRIC EQUIPEMENT, CAMI TOYOTA, SOCADA, CFAO TECHNOLOGIE, CFAO EQUIPEMENTetc…)

  • Diageo - Regional Manager CEMAC

    Paris 2003 - 2008 Regional Sales Manager - Central Africa Region (+ France, Spain, Switzerland)

    Main accountability : Introduce Diageo brands in new markets in the central Africa region.

    Key achievement : Successfully created and developed commercial partnerships with Key Distributors to market Diageo brands in the following countries : Chad, Equatorial Guinea, Gabon , CAR, Sao Tome, Congo. Successfully launched GUINNESS in Equatorial Guinea, Chad and France (Ethnic market).

  • CHOCOCAM - Marketing Manager

    1999 - 2001 Main accountability : Lead Marketing Strategy and Operations.

    Key achievement : Successfully implementation of Innovation program. Re-branding and refreshing of the global brand porto-folio. Good execution of the promotion and proper visibility of the branding material in key outlets• Increasing of the market share from 20 to 32% in 2 years, against NESTLE.

  • British American Tobacco - Trade Marketing and Distribution Analyst

    Boulogne-Billancourt 1994 - 1998 Main accountability : Implementation of Trade Marketing & Distribution Strategy.

    Key achievement : Ensured on trade visibility and availability of our brands. Influenced key outlets to achieve the best visibility of our brands in the shelves. Activated the Sales Drivers by aligning with the standards of BAT. Achieved Cameroon retail census and Trade coverage.

Formations

  • Groupe Sup De Co Montpellier Business School (Montpellier)

    Montpellier 2008 - 2009 EXECUTIVE MBA, AACSB* & AMBA Accredited

    (*) L’accréditation AACSB (Association to Advance Collegiate Schools of Business) est une reconnaissance académique mondiale, qui récompense la vision cohérante de Sup. de Co de Montpellier, la qualité de ses programmes, en phase avec les standards internationaux et en adéquation avec l’environnement économique mondiale.

Réseau

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