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Lisa JARRY

Paris

En résumé

Oversees international marketing content initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads and positive customer behavior.

Mes compétences :
Social Media
Storytelling
Print, Video, Digital Content
Brand content
Team Management

Entreprises

  • Centric Software - Content Director

    Paris 2019 - maintenant • Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term.
    • Supervising a team of content and digital managers.
    • Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, video, print and in-person.
    • Leveraging market data to develop content themes/topics. Gathering data and handling analytics to revise and measure particular content and marketing goals.
    • Developing standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies.
    • Ensuring consistent global experience and implemented appropriate localization/translation strategies.

  • Centric Software - Content Manager

    Paris 2015 - 2017

  • Centric Software - Senior Content Manager

    Paris 2015 - 2019

  • Lectra - Editorial writer

    Paris 2013 - 2015

  • Un coin de paradis - Editorial Project Manager

    2011 - 2013

  • AXA en France - Communications officer

    Nanterre 2009 - 2011

Formations

Réseau

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