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Lise DREYFUSS

PARIS

En résumé

Hello,

I have been involved in the development of Sensory & Consumer Science since 14 years.
I have experience in multiple sectors and industries: Beauty & Cosmetics, Home and Personal Care, Flavors & Fragrances, Food Industry, Food Services, Beverages, Automotive, Textile, Packaging, Public Transportation, Acoustics, Sport Manufacturing, Optical, Telecommunications, Tobacco.

Developing new methods to better understand consumers and their relationship to products is my passion!


Mes compétences :
Statistiques
Emotions
Sciences cognitives
Sociologie
Consumer Insight
Analyse sensorielle

Entreprises

  • AFNOR and ISO - Chairman of Sensory Analysis Committees at AFNOR and ISO

    2014 - maintenant

  • BIOFORTIS - Global Expert Sensory & Consumer

    2012 - maintenant Management of R&D team : technological and scientific watch ; Implementation, coordination and supervision of R&D projects ; Scientific papers in specialized publications (magazines and journals in sensory science, marketing, cosmetics, nutrition, etc.) ; Coordination of European projects via the European Sensory Network (ESN)

  • BIOFORTIS - Sensory Research Manager

    2011 - 2011 Management of Sensory team (5 Panel Leaders and Sensory Project Managers): planning of activities ; Budget management ; Supervision of sensory studies (collection of clients’ needs, proposition of relevant methods, management and review of financial and technical commercial proposals, quality management) ; Follow-up of clients and management of customer loyalty program ; Scientific and technological watch in support of Research & Development team ; Commercial Development for the Sensory Research department (prospection, client meetings) ; Marketing of Sensory Activity

  • ADRIANT - Senior Project Manager – Assistant of Sensory Research Manager

    THOMERY 2009 - 2010 Management of Key Accounts sensory activity (commercial relationship with clients, management of teams and panels, etc.) ; Management of Sensory Trainings ; Technical and Scientific Support of the Sensory Team ; Writing of commercial propositions in collaboration with the Consumer Research Manager ; External communication: participation in congresses, AFNOR, etc. ; Organization and planning of sensory studies in the Sensory department ; Commercial support for the Sensory department ; Management of complex sensory projects or mixed sensory/quantitative studies

  • Université de Tours François Rabelais - Associate Professor in Sensory & Consumer Science

    2004 - maintenant Lectures in Sensory Analysis applied to Industry and Research, Sensory Metrology, Statistics applied to Industrial Issues, Technological and Bibliographical Research and Information Technologies applied to acquisition and treatments of sensory data

  • ADRIANT - Sensory & Consumer Project Manager

    THOMERY 2003 - 2008 Management of national and international studies (Consumer and Sensory Research) ; Collection of clients’ needs and writing of methodological commercial propositions ; Management and coordination of studies, results analyses, studies report writing (French and English) and oral presentation of results to clients (French and English) ; Contacts and follow-up of clients

  • Pernod Ricard - Sensory Project Manager

    PARIS 2002 - 2003 Set-up of sensory analysis applied to packaging ; Development of a summary report of previous sensory studies within Pernod Ricard packaging team ; Promotion of sensory analysis applied to packaging towards Pernod Marketing Department and Pernod Ricard subsidiaries (contacts with clients and suppliers)

Formations

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