Liza GOLDSTEIN

En résumé

Entreprises

• Microsoft - Junior product manager Windows - Windows 8, Internet Explorer, Skydrive & Outlook.com

  Issy-les-Moulineaux. 2012 - maintenant Contributed to the launch of Windows 8, Windows 8.1, Internet Explorer 10 & Internet Explorer 11 in France
  Win-back perception
  • Product evangelism for internal and external readiness towards diverse audience (Consumers, Enterprises, Developers, Partners) – worked in a close relationship with DPE
  • Coordinated the launch of GCE (game changing experience) in France (between MarCom, PR, Internal Communication, Social Media)
  • Engaged key strategic partners to solve IE compatibilities issues
  • Contributed to the organization of main events: Tech Days (enterprises); Paris Web (developers); Windows 8 launch (influencers); SFR Tour (Consumers)
  Marcom
  • Involved in all the stage of the Execution the IE GA Campaign (The Voice, Explore Touch) in close relationship with MarCom team: brief agencies, execution and campaign measurement
  • Created and localized marketing assets (sales brochures, leaflets, website content, etc.)
  • Built integrated stories across product and services (Windows BG, Windows Phone, Xbox)
  Windows BG local project lead
  • Thesis assignment: “A framework for improving e-CRM Windows Consumer strategy through email marketing”
  • Supervised the creation of a computerized process for the PC & Tablets loans for consumer events

• Philips - Senior Marketing Manager Assistant- Male grooming & Shaving

  Suresnes 2012 - 2012 1. Creative activities
  - Supported the launch of the new media campaign “Express Yourself Every Day” and conducted actions for awareness (ex: organization of events)
  - Supported the launch of new products
  - Worked on strategic partnerships
  - Purposed new actions to increase Philips performance
  2. Analytical analyses
  - Conduct various comprehensive analyses to understand the performance of the Male Grooming buisness (using the tools: GFK, Publi Info, excel..) and give recommendations for improvement
  - Conducted store checks to analyse the in-store activation
  3. Support activities
  - Supported various daily tasks of the senior marketing manager

• Alain Mikli International - Marketing director Assistant (Internship)

  Paris 2011 - 2011 - Contributed to organize the annual European sales meeting
  - Worked closely with a graphic agency to create a sales brochure for the European workforce representatives - for each 3 of the brands, translated into 5 languages

• Nestlé - Project manager assistant (Internship)

  Marne La Vallée Cedex 2 2010 - 2010 - Involved in the development and improvement of BCM (brand content management), a solution tool to computerize and centralize marketing support developments (packaging, leaflets, communication supports, etc.)
  - Worldwide project, France: pilot country
  - Worked closely with all the graphic chain participants: design agencies, marketing managers, legal, printers, etc.
  - Supported users, animated trainings sessions & redacted training supports

• Euromed Management - Event organizer (Internship)

  2009 - 2009 - Organized entertainment activities during day-long event for Euromed Management graduate students

Formations

• Université Paris Dauphine

  Paris 2012 - 2013 - New technologies, strategies and business models
  - Business project management
  - Organizational behavior
  - Information systems management
  - Intercultural communication
  - Change leadership
  - International business and economics
  
  

• Universidad De Valencia (Valencia)

  Valencia 2010 - 2012

• EUROMED MANAGEMENT

  Marseille 2008 - 2012

Réseau

• Alice ETIENNE

• Ambre BERNARD

• Anne-Cécile BOIN

• Fiona IKHLEF

• Flavie DE LANGAUTIER

• Isabelle MARTIN

• Johan MÉVEL

• Marie-Noelle VILARINO REAL DEL SARTE

• Yann DE CANSON

• Ying XIE