En résumé

H! I'm Lucie. French native, 10 years in Barcelona, always on the go for learning new things. Now actively looking for new opportunities: Strategic or leadership role related to Commercial Business Strategy (internal consultancy, HQ-affiliates Operations, Digital Transformation, Change Management) or Marketing / Coms / Digital functions (Global Marketing Strategy, Integrated-MultiChannel Model, Digital Innovation), in Barcelona, in any sector.

Key take-aways of my profile:
*8 years’ experience in commercial functions: Strategic Business Model, Marketing, Digital Transformation.
*Influence and Leadership roles, used to report to C-level roles, and manage team of 3-6 persons, in international large companies in Healthcare, F&B, Automotive, ICT industries.
*Business vision, highly motivated by being on the leading edge, entrepreneurial spirit.
*Passionate about relationships and life enhancers/self-development like emotional intelligence, meditation, mindfulness, yoga, CNV, PNL..
*Fluent in English and Spanish, French native.

My most recent experience:
+3,5 years in Almirall “evangelizing” for a new commercial model with successful proven results in EU4 and HQ: leading Almirall MultiChannel with continuous upgrades to leadership roles, and regular inputs to C-level roles.
Responsibilities include setting up the Unit from scratch, building a team of experts in Europe, successfully influence management to set-up bases for digital transformation and a globally harmonized multichannel organization, driving an integrated strategy to support global and local business objectives.

Interested to know more on achievements? Happy to discuss it further :)

Fields of experience: Digital Transformation, Business Strategy, Marketing Strategy, Change Management, People Management, Leadership, Influence, Senior Management Reporting, Customer Engagement, Digital Marketing, Marketing Mix, Multichannel Marketing, Online Communication, Customer Experience, CX, Project Management

Mes compétences :
Chargée de clientèle
Communication - Marketing
Communication interne
Communication interne & externe
Communication interne externe
Comunicación interna
Food and beverage
Internal Communications
Marketing digital
Marketing et communication
Marketing online
Stratégie de communication
Communication offline
Communication online


  • Almirall - Global MultiChannel Marketing Manager

    PARIS 2015 - maintenant Leading Almirall customer-centric multichannel vision, strategy, and implementation, successfully influencing management to set-up bases for digital transformation to move from a single-channel commercial model to a globally harmonized multichannel organization, driving an integrated strategy to support global and local business objectives.

    -Set up the Unit from scratch, and report to CEO, Management Board, EU General Managers and company top-80 leaders on regular basis.
    -Provide vision and leadership to successfully implement evolved commercial model in affiliates.
    -Define Global MCM strategy setting-up new channels of engagement, enabling digital transformation, upgrading our customer data strategy and analytics capacity.
    -Lead and support a cross-functional, geographically dispersed team through the commercial and culture change management.
    -Support ideation, development, piloting and implementation of European customer-centric MCM projects.
    -Provide strategic inputs to Company key business projects and product launches
  • DARK DOG Energy Drink - Marketing Manager

    2014 - 2014 Managing Marketing team (6 persons) and supervising the Marketing of the company's soft drink products in LATAM, USA, RUSSIA and EUROPE.
    -Maintaining and improving market share in LATAM
    -Organizing launch of a new product line in USA and presence at major industry show
    -Preparing marketing for new market entry in RUSSIA
    -Involved in new Product Development
  • Zonefranche - Consultante Sénior pour le Grand Compte SEAT

    Levallois-Perret 2013 - 2014 Local representative for SEAT Key Account, coordinating on all agency projects:
    Management and coordination of marketing digital projects for SEAT Central and SEAT Spain such as the innovative program and web platform ‘SEAT Connected People’ in Spain.
    Participating in SEAT CRM Global Strategy and implementation.
    Coordinating Aftersales and Fleet campaigns.
  • Unitedhealth Group - Senior Marketing Communication Specialist

    Minneapolis 2011 - 2013 Managing marketing activities/programs including tradeshows, seminars, & email campaigns.
    Executing the brand migration plan for the international market.
    Providing marketing support to the sales/business development team.
    Supporting the US marketing team on global projects including product launches, content development etc.
  • Zonefranche - Project Manager

    Levallois-Perret 2010 - 2010
  • SOPEXA - Project Assistant

    2009 - 2010 MARKETING STRATEGY: Conceive marketing and communications campaigns for wine collectives and for companies.
    CAMPAIGN MANAGEMENT: From the creative brief to reporting. Coordinate logistics with staff and external suppliers.
    RELATIONAL AND E-MARKETING: Maintain database and relationships with media. Create, maintain and buzz about a Facebook page. Update the website. Conceive and produce newsletters, market brochures.
    - Collaborate on the setting up of the French pavilion on Alimentaria (International Food and Beverage Fair in Barcelona). Plan and coordinate the daily cooking show with partners. Attend exhibitors’ needs and visitors’ request.
    - Receive the European Commissioner Mrs Fischer Boel and 12 CEOs during their visit at SIAL, China’s leading international F&B exhibition. Assist in setting up of the French and European pavilions.
    Management of « Apéritif à la française » (a comprehensive communication programme and an evening party): sponsor hunting, organization, logistics and execution.
    Produce and execute press events and the French Merite Agricole Medal Ceremony.
    ADVERTISING: Purchase advertising space on various portals. Plan and manage banner campaigns.
    MEDIA CONTROL: Produce press releases reports. In charge of generic media control for private clients (online and offline).


  • Shandong Normal University (Jinan)

    Jinan 2009 - 2009 International Relations

    (Shandong Shifan Daxue), Jinan, Chine
  • Universidad De Granada (Granada)

    Granada 2007 - 2008
  • University Of Cambridge (Cambridge)

    Cambridge 2006 - 2007 ERASMUS