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Lucile SUBREBOST

GRENOBLE

En résumé

- Medium business and cloud service providers specialist
- Channel Marketing specialist (solution providers & distributors)
- high tech marketing specialist for customer oriented strategies
- management of international campaigns
- business & sales ROI driven marketing
- Alliance & OEM manager
- international campaigns management
- 5 languages

Specialties: strategic marketing programs, international environment, IT marketing specialist hardware and software, Cloud and virtualization, demand generation, lead generation, ROI driven, closed loop marketing, marketing budget management, channel marketing, sales and channel interlock, Alliance management, brand identity creation & reinforcement, - marketing mix, 5 languages spoken (French, English, Spanish, Italian, Portuguese), mid market, regional marketing, commercial segment, above the line & below the line media, Cloud hosters, installed base marketing

Mes compétences :
stratégie revendeurs
Marketing opérationnel
Cloud computing
Marketing stratégique
Virtualisation
stratégie medium business
Digital marketing
Channel marketing
Cloud hosting and service providers
Loyalty Schemes
OEM management
Alliance management
joint sales development
country implementation
ROI management
budget planning
VMware
Software selling
Microsoft
Project management
Local Government
International

Entreprises

  • VMware - Senior SMB Marketing Manager

    GRENOBLE 2012 - maintenant

  • HP - Global Campaign Manager - Enterprise Products & Solutions

    Courtaboeuf 2008 - 2012 in charge of designing marketing campaigns for IT enterprise products solutions responding to local needs in terms of business growth, cost reduction, reduced downtime, employee productivity...
    campaigns designed will then be implemented through different deliverables for countries to execute throughout the globe according to local target ACPP stage & media consumption.
    post campaign tracking on ROI & usage

  • HP France - Mid market segment & servers marketing manager

    COURTABOEUF 2006 - 2008  Yearly SMB/mid market strategic business plan, budget planning & programs set up
     Management of marketing with alliances (Intel, AMD, Microsoft, SAP, Oracle, VMware) : programs, budgets
     Set up of end users, distributors & resellers actions, customer leads followup & ROI optimization
     Interface with EMEA & Corporate strategic teams, best practice sharing with other EMEA countries
     Optimization of database and customer relationships (CRM, telemarketing, creation & animation of an online community)

  • HP - Brand manager & product advertising manager

    Courtaboeuf 2003 - 2006 (Technical Solutions group: servers, storage, services, software)
    product advertising manager, direct marketing manager
    * Implementation of the first brand campaign after the HP/Compaq merger. $ 20M yearly
    budget. Miscellaneous campaigns: outdoor, TV, radio, web, print, sponsoring, etc.
    * Awareness and demand gen campaigns: loyalty & recruitment, ad campaigns, integrated
    direct marketing, coordination of EMEA programs, telemarketing.
    * Design of lead management process, database enrichment.

  • HP France - Direct marketing and collateral manager (B to B)

    COURTABOEUF 2002 - 2003  Implementation of marketing strategy and sales priorities through direct marketing plans
     Development of loyalty and promotional campaigns aimed at end users, creation of sales tools (internal sales forces and resellers): management and implementation of actions, elaboration of below the line marketing mix, selection and development of databases)

  • Compaq - Direct marketing program manager

    Munich 1999 - 2002 Conception, implementation and management of demand generation campaigns: mailings, e-mailings, fax, catalogs, customer magazines (SMB and large accounts)

  • Draftfcb - Senior account manager

    New York 1997 - 1999  Management of local and international programs and actions.
     Coordination of pan-European loyalty programs (Nortel Networks large accounts program), Demand generation mailings (Compaq, Citrix Systems), Launch of Compaq’s catalogue aimed at SMB’s, animation of British Airways’ French loyalty program.

  • Deslandes Direct communication agency - Junior account manager

    1994 - 1997  Customer relationship, operations follow up, conception/copy writing, development of customer prospection.
     Collaterals (Crédit Lyonnais bank), direct sales mailers (insurance and banking companies: Norwich Union, Société Suisse, Cofinoga, Zuritel), press DM campaigns (publication subscription: Société des Périodiques Larousse, furniture: Meubles Griffon).

  • McCANN France - Account manager intern

    Clichy 1992 - 1993  Operations follow up, integration of graphic process, production.
     Interface with English and American teams
     Loyalty (Club Kérastase), edition/publications (Europcar - Flo Tradition), sales support (Europcar), promotion (Agfa).

Formations

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