Ludovic JOLY

En résumé

Entreprises

• AMERICAN EXPRESS - Director of American Express Insurance France

  RUEIL MALMAISON 2012 - maintenant General Manager Role : Full ownership and P&L Management of a $70m + business
  - Management of all strategic, marketing, financial, commercial and servicing aspects of the France Insurance Service Business Unit.
  - Portfolio of 100K+ customers across a broad range of products (Life, motor, home, legal, card protection ...) sourced and designed with many different carriers (Ace, Axa, Allianz, AOG...)
  - Team of about 50 individuals covering marketing, finance, commercial and servicing + management of outsourced vendors (about 50 people)

• American Express - Loyalty program manager

  RUEIL MALMAISON 2005 - 2008 Overall loyalty scheme management (strategy, scheme evolution, cost control, integrity)
  Multi-channel communications (launch of 2 dedicated websites)
  Management of 30+ partnerships in France and Europe
  

• American Express - Marketing Director

  RUEIL MALMAISON 2005 - 2008 Marketing Director consumer card France:
  - Product line strategy and product development
  - Loyalty program management
  - Partnership management
  - Advertising and media planning
  - Data-mining, business intelligence & research
  - Portoflio management, client communication and development

• Bouygues Telecom - Head of Loyalty and Business Development Universal Music Mobile

  Meudon 2004 - 2005 Marketing: development and implementation from scratch of the customer journey (welcome process, cross-sell, upgrades, animation and loyalty schemes, on/offline)
  Business development: research, negotiation and testing of new potential channels with suitable marketing offers

• Bouygues Telecom - Loyalty program manager

  Meudon 2000 - 2004 Head of loyalty program and anti-attrition schemes
  - Launch and development of a customized consumer loyalty scheme
  - Development of online redemption channel + retail channel with 1500 points of sale
  - Development of communication materials (more than 10 million contacts/year)
  - Integration into a multipartner loyalty program with Accor, Total and Europcar,...
  - Management of anti-attrition activity: offers definition & tracking, operational activity performance management (in- and outbound calls)
  

• Bouygues Telecom - Product Manager

  Meudon 1999 - 2000

• L'Oréal - Product Manager VICHY Austria

  PARIS 1997 - 1998

• Colgate Palmolive - Product Manager AXION - internship

  Bois-Colombes 1996 - 1996

• Groupe Casino - Product Manager Assistant - Internship

  Saint-Étienne 1994 - 1995

Formations

• SCHULICH SCHOOL OF BUSINESS, YORK UNIVERSITY (Toronto)

  Toronto 2008 - 2008 Compass - American Express talent development program
  
  American Express international executive program

• EM LYON

  Ecully 1993 - 1997 Grande Ecole

Réseau

• Arnaud PORCHERON

• Didier COLIN

• Ingrid LEHMANN

• Jean-Robert RAYNIER

• Mathieu HATIER

• Nicolas MOGENOT

• Pascal VILLARD

• René LOUCATEL

• Sophie BAUDRY

• Yann EMILIAN