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E-TF1
- Editorial Web Project Manager on TF1.fr (e-TF1)
BOULOGNE
2009 - maintenant
TF1 (Top TV Channel in Europe) – Head Office for New Media & Entertainment
US TV Series Acquisitions: Mentalist, House, Grey’s Anatomy, CSI, Lost, One Tree Hill, Criminal Minds, Ugly Betty, Fringe, …
*Editorial Expertise: communication plans & online promotion per program
. Recommended to create 100% web contents (editorial & video) and developed special operations
. Negotiated and validated studios royalties for web contents
*Functional Expertise: functional innovations & ergonomics
. Project planning and operational follow-up. Integration and go-live production (CMS tool)
*Cross-media coordination: web alignment with the TV strategy per show
. Production, editing, online publishing, technical control. Web 2.0 and affiliation strategy coordination
. Coordination with TV programming, advertising and traffic managers, the group’s other websites (TF1 Vision, WAT.tv, Plurielles.fr, Excessif.com,…)
*International competitive intelligence and results analysis
. Produced audience figures and analyzed client’s course. Recommended business optimizations and functional improvements.
*Transverse Projects
. Conception and production of events websites. Formalization of strategic thinking for TF1.fr contents Head Office.
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FOX PATHE EUROPA (Major DVD industry)
- New Media Project Manager
2007 - 2007
*Online communication plan definition (DVD novelties, TV Shows, Catalogue)
. Negotiated partnerships and advertizing space with media agency
. Partner portfolio development
*Operational follow-up of advertizing campaigns
. Budget and creative follow-up. Results analysis.
. Coordination: head-quarters (Los Angeles), web agencies, technical contractors (Germany, London).
*Webmastering management: newsletters, websites, www.foxfrance.com portal, www.dvdnews.fr e-business.
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PLANETE INTERACTIVE - ISOBAR NETWORK
- Web project manager
2007 - 2008
Planète Interactive – Web Agency – ISOBAR Network (E-marketing services)
*Project Management: websites conception and production and advertizing creations
. Marketing recommendations. Written functional and graphic specifications, planning and budget. Project follow-up. Quality control.
*Team Management
. Resources definition and planning. Managed graphics, technical and editorial teams.
*Client Commercial Interface
. Audience analysis; optimization recommendations (audience and ergonomics)
. Client Portfolio: 20th Century Fox, Fox Pathé Europa, Heineken, Coca-Cola, Lesieur, Taillefine.
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Bouygues Télécom
- Assistante Communication I-mode
Meudon
2006 - maintenant
Bouygues Telecom : Direction des Services Multimédia Mobiles / i-mode / Contenus
. Contrôle et validation des supports de communication internes/externes (Editeurs)
. Développement des nouveaux contenus. Elaboration et suivi des créations (web, mobile ou print)
. Coordination stratégique entre les directions Marketing et Communication : pour garantir les objectifs de développement des contenus ; comités co-marketing de sélection des contenus.
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Lagardère Active
- Assistant Responsible for Media Partnerships & Marketing
PARIS
2006 - 2007
Lagardère Active Group - Media activities : MCM /Virgin Radio/Virgin 17/ RFM
*Development and implementation of marketing campaigns (Cinema – DVD and all non-musical entertainment)
. Management of client portfolio: development of advertizing space offerings, and cross-media recommendations
. Planning management for cinema shows on French TV channels MCM and Virgin 17
*Operational follow-up and results analysis
. Media briefings, team coordination (TV, radio, web). Validated external communication supports.
*Webmastering management: newsletters, websites, www.foxfrance.com portal, www.dvdnews.fr e-business.
