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Lydie GODART

PARIS

En résumé

Mes compétences :
Études de marché
Industrie pharmaceutique
Marketing
Marketing pharmaceutique

Entreprises

  • CSD

    maintenant
  • Cegedim Strategic Data (CSD) - Country Manager in Singapore

    Boulogne-Billancourt 2007 - maintenant In charge of establishing CSD in Singapore : Team, Offers, Clients, Partners.

    Promoting CSD’s syndicated data solutions and ad-hoc research capability for regional clients covering key markets in the Asian region (China,India, Australia, Korea, Malaysia, Taiwan, Singapore, Hong Kong, Thailand, Vietnam, Indonesia and Philippines)

    Managing regional projects through all phases

    Developing marketing strategies to expand CSD presence both at the regional and local level
  • LG Conseils - Consultant

    2003 - 2007 Marketing consultant and training specialist for a range of pharmaceutical laboratory clients

    Conception and execution of marketing campaigns, product documentation and events

    Organisation and presentation of training sessions: medical environment – product training –Marketing training – Sales techniques

    Various marketing consulting projects
  • Besins International Healthcare - Category Manager

    1999 - 2003 In charge of managing the oestrogen range (3 products; 25% of revenue in France) within HRT group

    Management of three people (Product doctor, Publicity Manager, assistant)

    Reported to Senior Operations Management

    Management of existing product portfolio & Launch of two transdermal devices (in May and October 2000)
  • Fournier Group - Head of marketing Insight

    1998 - 1999 Ongoing missions
    •Design and presentation of decision support tools (for product managers, general management)
    •Analysis of market data and operational recommendations

    Point missions
    •Recommendation and monitoring of Ad Hoc studies
    •Participation in biannual marketing campaigns (presentation of the state of the market and reflections on campaigns with the marketing team and general management)

Formations

  • Rouen Business School

    Rouen maintenant
  • Ecole Supérieure De Commerce (Mont Saint Aignan)

    Mont Saint Aignan 1992 - 1995

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