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Lynda LAMRAOUI

PARIS 10

En résumé

Over 12 years experience in Marketing with international environment
FMCG , Consumer Electronic, IoT & Connected devices Industry

Specialties:
- Marketing and overall business management: from product planning to launch and sales realization.
- P&L accountability
- Multicultural team management
- Digital marketing certification
- BtC


Mes compétences :
Business planning
Marketing opérationnel
Management
Marketing produit
Marketing stratégique
Business management
Digital marketing

Entreprises

  • keecker - Directrice Marketing

    PARIS 10 2015 - maintenant Responsabilité marketing et commerciale du 1er Homepod
    (Robot multimedia collectif – Univers de la maison connectée)

    - Définition de la stratégie de marque et du positionnement produit
    - Recrutement & management de l’équipe marketing
    - Exécution des activités de lancement de produit (PR, Evénements, Online, Réseaux sociaux etc ..)
    - Définition, réalisation et suivi des partenariats commerciaux et stratégiques

  • Sony - European Senior Marketing Manager

    Puteaux 2011 - 2014 SONY EUROPE
    Portable Audio Marketing Department

    Overall responsibility of European business for audio categories ( Wireless speakers, Radios, Boombox, Dictation machines as well as Hifi system )
    - Full P&L ownership : Sales & Marketing strategy, EU Inventory management, Budget setting and performance evaluation of 11 sales organisations
    - Mid-range product strategy in conjonction with Tokyo HQ ( including Design Center, Product Planning and key stakeholders )

  • Sony Europe - Senior Product manager Europe - Portable Audio

    Puteaux 2008 - 2011 SONY EUROPE
    Portable Audio Marketing department

    * Responsible for the follow-up and achievement of KPI (Net sales, Growth Profit, inventory and stock unfreshness) for all sales companies as well as on Europe consolidated basis.

    * Take part in product creation in collaboration with Tokyo Design Center ( including Customer Insight / Focus group to sustain product development & optimize marketability ).

    * Set up product mix in order to optimize sales on related categories:
    - New products launch
    - Market analysis thanks to treatment and extract Nielsen/GFK database : market shares, distribution, model mix and unit price evolutions
    - Set-up and drive a yearly promotional plan per country
    - Competitors follow-up per country in order to keep Sony’s products competitivenes

    * Direct & functional team management

  • Sony - Product manager Europe - Energy

    Puteaux 2003 - 2008 SONY EUROPE - RECORDING MEDIA & ENERGY
    Energy Marketing department

    I entered the company as Product manager assistant in September 2003.
    I took gradually responsibility of category & became JPM in January 2005.
    In 2007, as European Product manager of Alkaline and zinc batteries I took overall P&L & business responsibility.

  • COCA COLA ENTREPRISE - Marketing assistant

    ISSY LES MOULINEAUX 2001 - 2002 MARKETING DIVISION
    Promotional items and materials department assistant

    - Search, definition and purchase of the promotional articles for Coca Cola Entreprise promotions
    - Invitation to tender, negotiation of yearly contracts with suppliers (Budget:150K€)
    - Management of the Coca-Cola diary 2002 ( 16 000 units, Budget: 60K€)

Formations

  • ESCP-EAP, European School Of Management

    Paris 2015 - 2015 Certificat Marketing Digital ( ESCP Europe )

  • BEM - Bordeaux Ecole De Management

    Talence 1999 - 2003 Marketing

    Active member of the sportive association of the Bordeaux Business School, in charge of sponsoring

    2000- 2001 TROPHEE ECRICOME (1 year )
    In charge of logistics for the preparation and organization of the biggest sport event between French Business Schools: accommodation, competition, meals and transportation for more than 600 students.( 100K€ )

Réseau

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