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Madeleine Eva BELIN

NICE

En résumé

Strategic marketing and increased customer lifetime and firm value specialist. Skilled product branding and sport sponsorship consultant.

Expertise and experienced lecturer within global project management, purchasing and contract negotiation, image branding, product marketing, business development, strategy implementation, client relationship building, client services, sport sponsorship and event management.

Mes compétences :
Campaign management
Business development
Branding
Marketing strategy
Contract negotiation
Procurement
Marketing communications
Product Lifecycle Management
Project management

Entreprises

  • Freelance business consultancy - Freelance business leads consultancy and adjunct professor at business school and universities.

    2010 - maintenant Experienced lecturer and adjunct professor in strategic marketing, creating increased customer lifetime and firm value, marketing communications, sport sponsorship and international branding at IAE University and IPAG Business School.

    Visiting professor and lecturer at Yunnan Normal University, Kunming, China, April 2014.

  • Corpo sam, Zepter International - Marketing Coordinator

    2000 - 2009 Handling key sponsorship contract with leading sports organisation such as F1, Ice Hockey World Championship, FIBA, F1 Powerboat World Championships, Monte Carlo Rolex Masters etc.
    Coordinating annual sales promotion and workshop event with 1,000 delegates, VIP personalities.
    Sourcing new business and product opportunities within the medical, luxury and cosmetic segments. Evaluating products and proposals.
    Negotiating and managing "Ambassador Endorsement Contracts" with sport world champions.
    Liaising and editing PR material.
    Coordinating business management and performance sales reports to key owner of the group.

  • Consortium Services ICE, Harpur - Team Leader

    1992 - 1998 Team Leader position for a commercial operations center for credit cards in the oil industry. Responsible for audit and billing controls, CRM, R & D, new client project developments and coordinating staff members for 20 oil entities in 10 European countries.

Formations

  • Schiller International University BBA (Heidelberg)

    Heidelberg 1988 - 1991 International Business

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