Menu

Maëlle LHOSTE

SHENZHEN CITY

En résumé

Mes compétences :
Microsoft Office
Market analysis
Distribution management
Product marketing
International Marketing
Mix marketing
Negotiation
Consumer goods
Sales
Communication
Project Management

Entreprises

  • TCL Multimedia - Global Product Marketing Manager / Alcatel One Touch

    2014 - maintenant - Defining the product concept and value proposition;
    - Following up of the product development with R&D teams;
    - Developing the product marketing plan from concept to end of life;
    - Creating a complete story around the product, to be implemented on all marketing tools and communications;
    - Developing product marketing tools for sell-in and sell out purposes;
    - Training and communication with worldwide sales teams;
    - Following up all marketing developments related to the products, on event, PR, B to C... in order to ensure a consistent and sharp product positioning across all markets.
  • ON Limited - Marketing Manager

    Shenzhen 2014 - 2014 - Developing Marketing & Sales support tools (customer satisfaction survey, products catalogs, business presentations,…);
    - Creating monthly E-Newsletters, one internally for employees and one externally for customers;
    - Handling the creation and production of marketing materials such as posters & catalogs;
    - Organising and attending the FIP exhibition, from the 17th to the 20th of June 2014 in Lyon Eurexpo, the only exhibition dedicated to plastic industry in France: logistics organisation and communication (Press adds, Fairs catalogs adds, posters, catalogs, goodies…);
    - Creating and managing the company pages on social networks (Facebook, Linkedin, Viadeo) and updating the company website.
  • Bic - European Product Manager Assistant

    Clichy 2013 - 2013 - Participation in New Products Development & management of existing product ranges for coloring products: Product concept and creation, packaging development (direct relationship with agencies), Point of Sale Advertizing, coordination with various internal departments (Packaging, Logistics, Legal);
    - Market & products performance analysis (panel distributor GFK) in order to build up the Long Term Strategy plan;
    - Sales Analysis (internal and panels) at the European level;
    - Competition Analysis (products and Action Plans);
    - Daily contact and assistance to the 20 European subsidiaries;
    - Participation to the Launch of a brand new product range: graphic charter and 360° communication plan;
    - In charge of the organisation of two events: an Internal event to celebrate a new product range launch and a shooting for the BIC KIDS promotional campaign;
    - Support in the preparation of business presentations for the annual Sales and Marketing European Convention.
  • Distriborg - Trade Marketing Assistant

    Saint Genis Laval 2011 - 2012 → 2011 Promotional plan follow up-for various brands : BJORG (leading organic food in supermarkets in France), GAYELORD HAUSER (second in the dietary department in France), and other brands of world cuisine like PATAK’S, ZAHIRA, KRISPROLLS,…
    - Support in trade marketing operations for different Hypermarkets (Carrefour, Auchan, Monoprix): preparation of sales events, in-store advertising, contests, etc.;
    - Creation of in store advertizing materials : displays, posters, promotionnal stickers, shelf talkers, inserts and leaflets, etc. ;
    - Development of Marketing & Sales support tools ;
    - Creation of documents and presentations internally and externally (briefs, business presentations, ...) ;
    - Preparation of logistic tools and Logistic SAP management ;
    - Colaborating in the creation of a virtual store for a flagship product of the company ;
    - In charge of the creation and design of an in-store advertising for customers during Chinese New Year 2012 + Participation to the whole promotional campaign for this event (POS/POP and animations).

Formations

Réseau